Google Ads Update: Connect Locations Directly from Google Maps

You’ve probably seen that stat that states “46% of all Google searches have local intent”….but what does this mean to you as a Google Ads advertiser? In simple terms, when searching, 46% of users are likely to be searching for a business/service near them. So if your ads have the users location they are much more likely to attract them to click and potentially get in touch. Good news is you don’t to have separate ads for every single location! A nice little feature in Google Ads is the dynamic location insertion…..this is a quick and easy to use feature where you can have Google automatically insert the user’s location into an ad. Go to your responsive ad. In your ad text, type ({ and select Location insertion from the drop-down. You can either choose City, State, or Country. In the “Default text” box, type the default location. This location will appear when the location of the click isn’t available. Click Apply and its all done, simple! Want to measure how much of a positive impact this has, run one ad with and one without, then compare the results over a few weeks in an ad group. An overlooked feature that is quick, easy and effective. Want some help or advice on how to squeeze a bit more from your ad spend, drop me a message. contact@utds.al www.utds.al #googleads #localbusiness #increaseconversion #utds

📍 Ad placements just got more local. Google is testing a new format for local ads in desktop search: clickable local cards that open full Business Profiles. This might look like a simple layout change-but it could signal a shift in how local intent is monetized. Here’s what matters: ✅ Local visibility now sits above organic map results ✅ Ad cards prioritize engagement over passive impressions ✅ Clean mobile-inspired UI is framed for quick taps, not clicks ✅ Shopper decision points happen within the SERP ✅ Local businesses could see new opportunities-or challenges-in ad bidding ✅ Brands with multiple locations may benefit from card stacking ✅ Attribution and conversion tracking might require new tactics At Purple Cow, our Performance Marketing team helps eCommerce brands capture location-aware demand, using platforms like Google Ads with precision. Tactics like these helped drive results → https://lnkd.in/gRhpfeJT #PerformanceMarketing #DigitalAdvertising #GoogleAds #LocalSearch #eCommerceStrategy

The choice between Meta Ads and Google Ads hinges on industry specifics and cost-per-click dynamics. When Google's cost per click is prohibitive, Meta Ads may be more effective. Conversely, competitive and attainable cost per click in Google Ads can capitalize on immediate user demand, boosting conversion rates. For local services, Google Ads may be more suitable. Tailoring ad strategy to align with cost efficiency and user intent is essential for campaign success. #MetaAds #GoogleAds #CostPerClick #DigitalMarketing #AdvertisingStrategy

Call-only ads are being phased out soon Starting February 2026, you won’t be able to create new call-only ads, and by February 2027, all existing ones will stop running. To help advertisers prepare, Google has released two new support pages with guidance on the transition. Key steps to stay ready: * Switch to Responsive Search Ads with Call Assets to keep generating phone call leads. * Turn on call reporting and set call conversions as a primary goal. * Use bidding strategies like Maximize Conversion Value. * Link your Google Business Profile and set calls to only appear during business hours. Moving early will help you keep your call leads steady and maintain strong ad performance. #GoogleAds #DigitalMarketing #PPC #Advertising #SearchAds #MarketingStrategy #LeadGeneration

✨ A small tweak from Google, maybe save you some time? 🌍 Google Ads now lets advertisers select location assets directly through Google Maps. Instead of digging through settings, you can use the familiar map interface to make sure your ads connect to the exact spot your customers are looking for. ✅ Pros: Quicker setup, less chance of errors, and a smoother way of linking campaigns to the right locations. ⚠️ Cons: It’s still early days, so the practical impact might be limited if you already have a well-oiled location setup in place. What do you think? Is this a game changer for local campaigns, or just another nice-to-have from Google? #GoogleAds #DigitalMarketing #LocalAdvertising

New Google Ads Update! Advertisers can now select business locations directly from Google Maps when setting up Location Assets! Instead of only linking a Google Business Profile or chain store, you can now: 1) Open a map pop-up in Google Ads 2) Search by address or keyword 3) Select up to 10 locations to connect to your ads You'll still have full control to customize which locations show at the campaign or ad group level with Location groups or exclusions. Reminder: Only choose locations your business actually owns, otherwise Google may disapprove them. This makes it easier than ever to connect the right locations to your ads and reach nearby customers.

Cross-domain tracking for Google Ads For example: A user clicks your ad on (example.com) → gets redirected to (shop.examplepayments.com) → completes the purchase Without cross-domain tracking, the purchase may be attributed as direct traffic, not as a Google Ads conversion 🚨 The Result: → Conversions aren’t tracked → Poor ad performance → Higher ad costs ✅ The Solution: To ensure multiple domain tracking, the setup should be done through Google Tag Manager (GTM) 👉 But why: In GTM → Conversion Linker Tag → It stores the Google Ads click ID (gclid) in a first-party cookie → When a visitor moves from one domain to another, it carries the (gclid) along → This ensures Google Ads can properly attribute the final conversion to the original ad click Follow 🔔—‣ Sobuj Mondal for Tracking tips! #PPC #GoogleAds #PaidSearch #ConversionTracking

New Google Ads Location Asset Update. Google has started rolling out a feature that lets advertisers select business locations directly from Google Maps when setting up Location Assets. This doesn’t replace the Google Business Profile link, but it gives an extra, easier way to connect locations: - Search by address or keyword inside Ads - Pick up to 10 locations directly from the map - Apply them at campaign or ad group level with location groups or exclusions Important: only choose locations your business actually owns, otherwise Google can disapprove them. It’s a small but valuable update, especially for businesses managing multiple storefronts and wanting faster setup. Have you seen this live in your account yet? #GoogleAds #PPC #DigitalMarketing #LocalMarketing #GoogleBusinessProfile #PerformanceMarketing #LetsBeBrand

Cross-domain tracking for Google Ads For example: A user clicks your ad on (example.com) → gets redirected to (shop.examplepayments.com) → completes the purchase Without cross-domain tracking, the purchase may be attributed as direct traffic, not as a Google Ads conversion 🚨 The Result: → Conversions aren’t tracked → Poor ad performance → Higher ad costs ✅ The Solution: To ensure multiple domain tracking, the setup should be done through Google Tag Manager (GTM) 👉 But why: In GTM → Conversion Linker Tag → It stores the Google Ads click ID (gclid) in a first-party cookie → When a visitor moves from one domain to another, it carries the (gclid) along → This ensures Google Ads can properly attribute the final conversion to the original ad click Follow 🔔—‣ The Web Tracking for Tracking tips! #PPC #GoogleAds #PaidSearch #ConversionTracking

Uncover hidden budget drains in Google Ads. By eliminating wasted ad spend on non-converting keywords and placements, businesses can see immediate savings. Prioritizing high-intent queries over vanity metrics like clicks drives actual conversions and revenue. It's about focusing on what truly impacts the bottom line. Curious to hear how others have optimized their ad spend. #GoogleAds #digitalmarketing #conversions #ROI #marketingstrategy https://lnkd.in/g5QCtu87