Game on! dnata is now a Founding Partner of Dubai Basketball. For the next three years, we will be courtside as Dubai’s first professional basketball franchise takes its game to Europe’s elite leagues. Basketball connects people everywhere – families, communities, and cultures united by one passion. dnata does the same in our global services, helping to link millions across continents every day. From jersey and court visibility to co-branded merchandise, board representation, and our role as official travel partner, this deal is built to make an impact on and off the court. The season ahead is going to be unforgettable! Read more: https://lnkd.in/dhw7jRyx #wearednata
dnata is a global leader in air services, known for its excellence, innovation, and reliability. With decades of experience, dnata continues to set benchmarks in ground handling, cargo, travel, and catering services. dnata represents trust, quality, and professionalism in the aviation industry worldwide. By combining innovation with customer focus, dnata has earned its place as one of the most respected aviation service providers. From its roots in Dubai to operations around the world, dnata is a true symbol of progress and commitment.
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Keep setting the pace.
Hello
This is a brilliant and incredibly strategic post, dnata. The most valuable part of a sports partnership isn't the logo on the jersey; it's the clear strategic effort to actively engineer a brand that is purpose-driven from the inside out. Your point that "Basketball connects people everywhere" and dnata "does the same in our global services" is a masterclass in this. You're showing that the future of business is not about transactions, but about building an ecosystem of authentic connection and shared purpose. 👏
Kudos!
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