Driscoll's’ Post

🎧 Podcast Alert: A Must-Listen with Garland Reiter Jr. on the Future of Blueberries The latest episode of "The Business of Blueberries" podcast features Garland Reiter Jr., Chief Commercial Officer for Driscoll’s of the Americas. As a fourth-generation leader continuing the Reiter family’s legacy of stewardship and innovation, Garland shares how Driscoll’s is redefining the berry experience through a relentless focus on the consumer, strategic branding, and a commitment to quality—from genetics to the final clamshell. 💬 “The job of the first clamshell is to sell the next clamshell.” – Garland Reiter Jr. In this episode, Garland explores: * His journey and leadership within the berry industry * How Driscoll’s is elevating flavor and quality across the Americas * Global trends in premium produce Don’t miss this insightful conversation from one of the industry’s most passionate voices. 🔗 https://lnkd.in/ghP6K6NT Thanks to Kasey Cronquist with the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC) for hosting this important conversation.