In our latest research announced today analyzing syndicated TV outcomes data for McDonald's, Burger King, The Wendy's Company, SONIC Drive-In, and Carl’s Jr., we found that impression quality is 6x more impactful than impression volume for QSR brands. 📈 Brands that optimize for engagement can see up to 2x more web traffic — without increasing spend 📊 TV also boosts digital performance for QSR brands: • +82% lift from display • +62% from social • +27% from referrals 🔗To read more on the research: https://lnkd.in/e_hTyvTZ 📥 To download the full white paper: https://lnkd.in/ehbr8NEe
