How events can be a growth engine for your business

💼 Are business events truly worth the investment? In our new blog, we dig into the hard numbers behind conferences, expos, and trade shows—covering networking, lead gen, brand lift, employee growth, and more. 🔍 Some highlights: • 80% of professionals say in-person networking is key • Exhibitors often see $4–$5 ROI for every $1 invested • Employees who attend events are 15% more likely to stay Want to see how events can fuel real business growth? Read the full post here ➡️ https://lnkd.in/g8Smp5Gb Start turning every event into ROI. 💡 #business #events #ROI #eventmarketing #conferences

Ever wonder what really makes an event successful, whether it’s online or in person? It’s not just about getting people to show up. You need the right tools to manage attendees, sell tickets, capture leads, and follow up afterward. The real magic happens when you nurture relationships after the event, build offers that keep people engaged, and set up systems to generate new revenue streams while the excitement is fresh. That’s how you turn one event into lasting growth, and it’s exactly what I do through Business Force One. What’s your biggest takeaway from events you’ve attended or hosted?

Trade Shows: Worth It or Waste of Money? Every autumn (frankly, I see it all year long), my feed is full of logistics professionals flying off to trade shows. Some say they’re a goldmine for business development. Others say they’re just an expensive networking party. Heck, I even know some Logitech companies that say we had a stand, paid for teams' hotels, food, etc., and only generated 5 worthy leads. The truth, it can work out either way. It depends on how you approach them. -> If you show up without a plan, wander around, or sit steady at your both collect business cards, and send a generic brochure after… yes, it’s a waste. ->But if you treat trade shows as an extension of your sales pipeline, they can become one of the most cost-effective lead-generation and deals-closing channels. Here are a few rules I always recommend for both individual participants or companies : -> Book your meetings before booking your flights (6+ per day with your ICP, per team member). -> Use your marketing channels to boost visibility and fill your calendar. -> Don’t forget existing customers, sometimes the best upsells happen face-to-face, and it's also a great option to reconnect (sometimes only this pays off the trade shows costs). -> Follow up consistently after the show, not just with the “big fish.” -> Put all of the lesser worthy leads (those that aren't ready to do business with you, in the period of 6months) you collected there on autopilot nurturing. To sum up. When done right, trade shows can lower your cost per meeting to as little as $30–$100. More importantly, they help you re-engage past prospects, build trust, and show that you belong at the same table.  What’s your take? Do trade shows actually deliver ROI in or are there smarter ways to spend the budget?

🎯 Before planning your virtual event, ask yourself: "What's the purpose of your event?" Product launch? Educational webinar? Partner networking? Without clear purpose, you're planning blind. Define your "why" first, then build everything around achieving that goal. https://lnkd.in/gC2WEdSr

🎯 Before planning your virtual event, ask yourself: "What's the purpose of your event?" Product launch? Educational webinar? Partner networking? Without clear purpose, you're planning blind. Define your "why" first, then build everything around achieving that goal. https://lnkd.in/eUABguV6

🎯 Before planning your virtual event, ask yourself: "What's the purpose of your event?" Product launch? Educational webinar? Partner networking? Without clear purpose, you're planning blind. Define your "why" first, then build everything around achieving that goal. https://lnkd.in/e5hhc_PX

The Value of Strategic Event Planning 🎯 Great events don’t just happen—they’re built with strategy. At MC Event Consulting, we believe every program should be tied to clear business objectives. Whether it’s brand visibility, revenue generation, or relationship building, we design event strategies that make an impact far beyond the event itself. 📌 Tip: Before you secure a venue or sign contracts, define your KPIs. This ensures every dollar spent ladders up to measurable ROI. We don’t just plan events—we plan outcomes. #EventStrategy #CorporateEvents #EventROI

If you still didn’t visit offline events… Here are 10 reasons why you should: This weekend I went to Dysarium, a design-focused event. Not even my niche… but still 100% worth it. Made a few great connections. Even lined up a couple of demos for my tool. Now here’s why these events matter, no matter your industry: 1. You build real relationships - not just LinkedIn connections. 2. People remember you when they’ve met you in person. 3. Demos and deals happen casually, not in a sales-y way. 4. You get fast, unfiltered feedback on your product. 5. You meet people who’d never respond to a cold email. 6. Conversations lead to ideas you didn’t know you needed. 7. Food courts = underrated networking spots. 8. Afterparties? That’s where the real connections happen. 9. You leave with more clarity, energy, and insight. 10. Even at niche events, you’ll find unexpected value. Online is convenient. Offline is unforgettable. When’s your next in-person event?

The real problem with trade shows isn't what you think. Everyone points fingers when events don't deliver. "Sales didn't prepare enough." "Marketing needs more leads." "The team wasn't ready." But here's what I've learned: Your salespeople are already managing client relationships. - Working on active projects. - Driving revenue from existing customers. - Then you ask them to become event experts too. The real issue? No systematic process. Most companies approach trade shows like this: → Send team to booth → Hope for connections → Cross fingers for pipeline That's not a strategy. That's wishful thinking. We've developed frameworks that work differently. - Identify decision-makers before events. - Secure qualified meetings in advance. - Turn every trade show into measurable results. Your sales team isn't the problem. Your process is. What's your biggest challenge with trade show ROI?

To maximize the effectiveness of a live event booth, it's crucial to provide people with a compelling reason to visit. Instead of passively waiting for interested individuals, consider using a prize wheel to draw attention. Offer a chance to win prizes in exchange for filling out a form, and then schedule an appointment on the spot. This proactive approach ensures a steady stream of booth visitors and potential leads. The key is to give them a fun reason to come over. #leadgeneration #eventmarketing #businesstips #marketingstrategy