🔥 CASE STUDY: Turning original research into a global thought leadership win The CHALLENGE: Own the conversation around AI-powered fraud in a crowded market and empower the brand. Our STRATEGY? Stop chasing attention and start commanding it. I led the development of our fraud intelligence report and orchestrated a global multi-touch campaign that: • Garnered 167M digital reach from press and pickups • Secured 30+ media placements and interviews • Positioned CPO as the go-to expert on a major industry stage The TRUTH about thought leadership? Authority isn't granted by your marketing team—it's earned through strategic execution that proves your expertise. #GrowthStrategy #MarketLeadership #BrandMarketing #ContentStrategy

What do today’s CMOs have in common? A passion for growth, and a surprising set of personal passions. Altrata’s latest report doesn’t just analyze what Fortune 500 CMOs do, it reveals who they are: fitness enthusiasts, music lovers and animal admirers, particularly dogs. These human touches power smarter engagement strategies. If you're building relationships with senior marketers, whether for business development or executive engagement, understanding the person behind the title is your edge. Altrata's new 2025 Spotlight: Chief Marketing Officers in the US reveals where these executives worked before, who they’re connected to, and what they care about most. Get closer to the decision-makers who shape customer strategy - https://okt.to/Ic1vB5

91% of CMOs agree brands today are built through partnership with creators, platforms and culture makers, but 82% worry about the control that means giving up. Our 2025 CMO Report shares how marketing leaders are navigating this shift, alongside insights from 1,950+ peers around the world. 🔗 Download your copy here: https://lnkd.in/exyDDfwQ dentsu

A new Forrester study finds that CMO tenure is shrinking across the Fortune 500. It’s easy to blame the economy – marketing budgets are often first to feel the squeeze – but there’s something deeper happening. The role itself is changing shape. Today’s CMOs are no longer just brand guardians or budget owners. They’re growth architects – connecting creativity, data and commercial impact in ways that drive real business momentum. The CMOs who thrive next won’t just defend marketing – they’ll redefine it. How do you see the CMO role evolving from here?

What if you could build digital twin audiences for market research—synthetic segments that mirror real customer behaviors with 85–90% accuracy, yet at a fraction of the time & cost? In this video I walk through: ✅ Why we built the synthetics in the first place Heatseeker ✅ How I ran a real messaging test to support a product launch playbook I'll be building ✅ What the results told us about what CMOs & marketing leaders actually value in synthetic research 👉 If you’re a CMO wondering if this is just hype, the experiment shows it isn’t. It’s a practical way to de-risk spend, validate ideas, and move faster than your competitors. #CMOTips #CMO #MarketResearch #ConsumerInsights #BrandManagement #GrowthHacking

The better your organization understands its customers and the value you provide to them, the less susceptible it will be to FOMO over hyped-up trends. Too many organizations aren't actually clear on their value proposition and risk alienating their core audiences.

Nearly 70% of CMOs role agree they must act as business architects, not just brand stewards. Check out GALE’s latest report, created in partnership with Forbes Insights, to explore how leading marketers are navigating volatility, balancing short-and long-term goals, and aligning the C-suite along the way. https://lnkd.in/eF7AitjJ

🔶 October is decision time for most brands. You’re executing OND — >30% of your annual revenue happens in the next 90 days. And at the same time, you’re supposed to be finalizing 2026 strategy. Most teams can’t do both well. So one gets sacrificed. 👉 Usually, it’s strategy. By January, brands scramble to pull together a “plan” that’s really just last year’s version with: 📅 New dates 💸 Different budgets ♻️ Same tactics 🚧 Same silos 🚫 Here’s what gets missed: ➡️ Honest analysis of what actually worked in 2025 (not what you hoped would) ➡️ Efficiency gaps in your current OND execution—while there’s still time to fix them ➡️ Strategic bets based on where the market is moving, not where it was ➡️ Integration across sales, marketing, PR, and social—so teams aren’t working against each other 💡 This isn’t about working harder. It’s about working smarter. For brands doing $5M–$50M, the problem is clear: You need C-suite strategic thinking, but hiring a full-time CMO at $200K+ doesn’t make financial sense yet. Going without strategic direction? That’s how brands plateau. ⚖️ There’s a middle path. ✅ Fractional strategic leadership—for the 6–8 weeks you actually need it most. Someone who’s: ✔️ Built these functions before ✔️ Can audit what’s working (and what’s not) ✔️ Creates an integrated 2026 plan your team can actually execute When you’re ready to hire internally, they’ll help you do that. Until then, you’ll have strategic direction during your most critical planning window. 📩 If your 2026 draft isn’t complete—or if your team is stretched thin closing the year strong—let’s talk. DM me or email 📧 deddy213@gmail.com #BrandStrategy #CPG #Spirits #Beverage #StrategicPlanning #FractionalCMO #Leadership

Mentions of Tylenol on social media skyrocketed after the President’s Oval Office press conference. In moments like this, the number of mentions isn’t what matters. Business decision makers can drown in sheer volume. The difference is quickly knowing: ➡️ Which voices are breaking through — and what they’re saying ➡️ How sentiment is shifting ➡️ Where engagement can change the narrative ➡️ Which allies are already in your corner Tapping into these insights is what enables brands to cut through the raw noise so they can respond with precision – not panic.

Curious. Courageous. Connected. ✨   That’s the trifecta Samantha Avivi (CMO, Consumer Health, NA, Bayer), Jill Cress (CMO & CXO, H&R Block), and Nick Tran (President & CMO, Lobos 1707) broke down on a panel discussion about the next generation of CMOs moderated by our very own CMO, Avery Akkineni at Advertising Week.   Some highlights for the next-gen marketers ✨ Stay curious...always learning, always leveling up. Be courageous...push boundaries, take bold moves, know your brand’s role. Lean into community life... (and C-level success) is a team sport.   The discussion wrapped with a very good reminder ⭐️ your network is gold. Reconnect. Ask for advice. Share wins. Build together.   #AWNewYork25