AI is rewriting the rules of visibility and LinkedIn is quietly winning. A new Semrush study looked at the most cited domains in Google's AI Overviews. The results: 📍 Quora and Reddit top the list (no surprise – they're built on user-generated Q&A). 📍 LinkedIn came in at #3, ahead of YouTube, Amazon, NYT, Forbes, and even Wikipedia. That's a big deal. Here's why: LinkedIn is becoming a trusted knowledge base that AI systems reference when answering questions. Your content influences machines that inform how billions of answers are generated online. If you're building thought leadership here, you're building visibility everywhere. For B2B leaders, VCs, and founders, this changes the game: ➡️ Your posts aren't just reaching your immediate network. They're training the systems your future customers, candidates, and partners are already asking for answers. ➡️ LinkedIn is now in the AI discovery loop. I remember when we doubled down on LinkedIn at MAIA Digital - LinkedIn™ Agency, people asked if we were crazy for not expanding to other platforms. Now, it feels like that focus is paying off in ways we couldn't have predicted. So, if you're not consistently creating here, you're missing on two counts: opportunities on the platform and visibility in the new AI-powered internet. Are you thinking about your LinkedIn presence as part of your AI strategy yet?
That’s interesting. Reddit is a tough one from a marketing POV because users tend to be super anti-marketing. And to be fair it would probably ruin it if it starts getting flooded by companies leaving comments etc. would be curious to see any examples of brands using Reddit well.
For most claims and stats, Google’s generative answers will cite open, crawlable sites over LinkedIn. Eager to know what type of queries LinkedIn is showing up in Citations
This insight on LinkedIn's rising prominence in AI Overviews validates the strategic value of consistent thought leadership content beyond just network engagement.
Super interesting. Beyond sleeping on LinkedIn, I don't see that many companies investing in organic presence on Reddit or in Quora threads either.
I’ve definitely seen this Eli Igra Serfaty, when searching for someone on Google, their LinkedIn posts show up, waiting for when this appears on ChatGPT search
LinkedIn at #3 in AI Overviews shows it’s no longer just a network—it’s an AI training ground shaping the future of search and visibility. 🚀
LinkedIn isn’t just social anymore, it’s becoming an AI reference hub 👏
Wow
Damn, that's a game changer indeed!
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1moIdo Zabarsky Aviv Shamny curious where you guys see LinkedIn down the line in this space