Today, Shopify announced they are establishing a strategic partnership… | Elliot Roazen

Director of Growth, Platter

2y Edited

Today, Shopify announced they are establishing a strategic partnership with Klaviyo. This is going to be huge for brands and store operators. What the partnership means: 💰 Shopify has made an investment in Klaviyo to align their interests 🤝 This partnership will allow the two companies to work closer than ever 💌 Klaviyo will now become the recommended email solution for Shopify Plus customers globally Why I think it matters: 🔗 Expect to see way more data sharing between Shopify and Klaviyo, allowing you to create triggers for far more steps of the observable consumer journey 🛍 Klaviyo’s product strategy will be to build a super app of sorts for customer relationship management in e-commerce 1️⃣ The Klaviyo platform will continue to consolidate different channels and features to reduce complexity for store operators

34 Comments

Areab Shuaib

Chief Executive Officer at IT Walay | Leading IT Operations Growth

That's great. Klaviyo is a great platform. I'm curious to know. Which this partnership would Shopify prefer to use Klaviyo rather than their own email system or would implement their feature into Shopify email?

Kare Nguyen

Unlock the power of your mind, craft your tailored manifestation & mindset strategy to increase your revenue to $5k-$10k per month 🧲💵| Intuitive Sales, Life Manifestation & Mindset Mentor for entrepreneurs & coaches

Celebrating this <3 Klaviyo is an awesome email marketing solution. Well done, Shopify!

Mark Anthony G.

It will be interesting to see if this partnership leads to the development of features that make it easier for store operators to classify and dispose of confidential information that has expired.

Brad Latham

SALES & MARKETING DIRECTOR | INNOVATOR & LEADER

After they let go off 10% of their workforce? wow

Jason Hui

Love this and the fact that Shopify Plus and Klaviyo with their "one" announcement are taking aim at the enterprise market. Players like Salesforce have gotten away for too long with a great sales and marketing team but not investing enough on making their platform better. Competition is good.