Elysian Fields’ Post

We all love new news. Humans are wired to spot novelty - in gossip, in doom scrolling, in business. So to sell your offer it helps to be seen as new news, which means promoting your innovation as a ‘new thing’. We help businesses identify and package their ‘new thing’ for the market. It has to be something novel that also solves the buyer’s problem. Your ‘new thing’ normally lies at the intersection of the four insights and decisions you’ve made building your business: Technology – how you’ve built your solution Design – how it feels and delivers results Customer Experience – how customers are supported to achieve their results Core Insight – the big idea driving your solution in the first place Our goal is to find those customers who really feel the value you create, and they become your Ideal Customer Profile (ICP). Their needs (their Jobs to be Done) are central to defining what your ‘new thing’ should solve. For example, we helped a financial data client develop a ‘new thing’ that transformed how investment managers evaluate the performance of their investments in the private market —changing the game for venture capital and private equity firms. Their ‘new thing’ was their completely novel approach to data. Once defined and packaged this new thing allowed for really creative messaging that helped them stand out from competing approaches. Ready to uncover your business’s ‘new thing’ and stand out in the market? Let’s talk! 👇 https://lnkd.in/dd9z4DmV Read more 👉 https://lnkd.in/dcjDpEx7 #B2BMarketing #InnovationStrategy #NewThing #BusinessGrowth #CustomerValue #MarketPositioning #TechInnovation #ServiceInnovation #CustomerExperience