A buyer once told us: “You’re 20% more expensive.” We still won the deal. Why? Because the right voices were at the table. Value is multidimensional—yet most negotiations miss it. 👉 See my 10-slide carousel: “Value Dies in Silos: Why Pricing Needs Every Function at the Table.” Have you ever won by simply bringing the right people into the room? Needless to say, this approach reinforces customer-centricity across the whole organization #B2B #PricingStrategy #ValueBasedPricing #CustomerCentric #BusinessLeadership #Transformation  

The best sales advice often comes down to fundamentals: understanding the customer, solving real problems, and building trust that outlasts any transaction. In today’s B2B landscape, where competition is fierce and buyers are more informed than ever, the differentiator is not the product but the quality of the relationship. our role is to ensure teams are not just selling but creating long-term value through authenticity and client engagement. #SalesLeadership #SalesAdvice #B2BSales #ClientEngagement #SalesStrategy #CustomerSuccess #TrustCapital #BusinessGrowth #LeadershipDevelopment #FutureOfWork

Decision-makers don’t buy your product or service. They buy the outcome. They buy the impact. In B2B, it’s never about features alone — it’s about solving pain points, reducing risks, and driving measurable results. 🚀 The vendors that win are the ones who move beyond “what we do” to “what we deliver.” 💡 How do you showcase impact in your marketing and sales conversations? #B2BMarketing #BusinessGrowth #ImpactDriven #ValueCreation #DigitalStrategy #LeadGeneration

❌ 𝐌𝐲𝐭𝐡: 𝐂𝐡𝐞𝐚𝐩𝐞𝐫 𝐚𝐥𝐰𝐚𝐲𝐬 𝐰𝐢𝐧𝐬  ✅ 𝐓𝐫𝐮𝐭𝐡: 𝐕𝐚𝐥𝐮𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐰𝐢𝐧𝐬 You didn’t buy the cheapest phone, car, or even coffee this morning. You chose what felt worth it. B2B buyers are no different. They don’t pick the lowest price, they pick the product/service that solves their problem and makes their job easier. 👉 Focus on selling the value, not just the product. #B2BMarketing #MarketingStrategy #MarketingTips #CustomerSatisfaction #BusinessGrowth

Expanding within your existing customer base is one of the most powerful (and often overlooked) growth levers. This week in our GTM Partners GTM Operating System series, we’re highlighting Pillar 6: Customer Expansion – where the real magic happens after the initial deal is signed. It’s about: 🔹 Knowing which segments to prioritize for growth 🔹 Having clear plays for renewals, upsells, and at-risk accounts 🔹 Aligning your team’s effort with the customers who deliver the most long-term value Customer expansion isn’t just a sales motion – it’s a mindset shift toward partnership and lifetime value. 💬 We’d love to hear – what strategies have you seen drive the biggest impact in expanding existing accounts? #GTMOperatingSystem #CustomerExpansion #GrowthMindset #B2B

It’s been a while since I posted here, but I’m glad to be back and share insights like this 🙌✨ I’d love to hear your thoughts: 👉 How do you see digital transformation shaping B2B relationships in the future? #BusinessDevelopment #ClientRelations

After analyzing 381 B2B decision-makers across 43 manufacturing relationships, we discovered something surprising: most companies are caught in what we call "The 80/20 Trap." Here's what we found: → Traditional NPS captured 85% executive satisfaction → But missed 42% operational friction → That operational friction? It's what drives churn. Most B2B companies track 23 satisfaction metrics. Only 3 actually predict whether customers renew. That's a massive waste of measurement resources. Stop measuring everything. Start measuring what matters. 📊 #B2BStrategy #CustomerRetention #CustomerExperience #MarketResearch #B2BInsights #BusinessGrowth #BusinessStrategy

Customer Centricity & Collaboration: The Winning Formula It's understanding what your client truly needs. It means their success is your priority. In B2B supply chains, this is vital. It's about building genuine partnerships. Collaboration makes it real. Sharing data openly reduces risks. Jointly planning increases efficiency. Working together solves complex problems faster. When you put the customer at the center, and foster deep collaboration with partners, you create resilience and drive mutual growth. That's how the best supply chains operate. #AutomotiveSupplier #B2B #CustomerCentricity #DiecastingThailand #Partnership

Getting your buying committee aligned is the hardest part of B2B sales. Instead of pushing your process, guide theirs. Swipe through for 3 advanced frameworks to build consensus and close the deal. What's your biggest challenge with large buying groups? #B2BSales #SalesStrategy #ComplexSales #SalesEnablement #ValueSelling

Even if you are selling a great product. To truly succeed, you must stay close to your end users. Listen to them. Understand their needs. It doesn’t matter how many deals you’ve closed — what matters is how well you understand your clients, how responsive you are to their challenges, and how much they feel that you care. That’s how loyalty is built — not just to a single product, but to you as a trusted solution provider, and eventually, to your entire portfolio. Clients come to you to solve pain points and improve their operations. They’ve invested in your product — and it’s only fair that you show them: 👉 “If you’re loyal to me and my products, I’m loyal to you.” Build relationships based on trust, not one-time checkouts. Long-term partnerships always win. #CustomerSuccess #ClientRelationships #BusinessGrowth #Trust #CustomerExperience #SalesStrategy #CustomerLoyalty #B2B #BusinessEthics