Excited to share that Aperiam has invested in Newton Research’s oversubscribed $9M Series A, alongside Greycroft, Bessemer Venture Partners, S4S Ventures, and LiveRamp Ventures. Newton is redefining what agentic AI can do for marketing analytics, enabling brands and agencies to: - Run customer 360 journey analysis across touchpoints - Segment audiences and build predictive models - Automate attribution, incrementality, and media mix modeling - Generate dynamic, natural language-driven reporting - Save up to 126 hours/month and achieve 10x analytics output Their pre-built “blueprints” let non-technical teams securely run advanced analytics on their own data with just a few clicks. John Hoctor, Matthew Emans, and Steven Bennett have successfully built and exited multiple companies. We love to back repeat founders on their most ambitious ideas, like Newton Research. Link to more in comments.
Just got the demo. Looks great.
Newton Research is working in a vitally important area that holds enormous promise for marketers to drive significant growth from their marketing initiatives. Matt Egol of JourneySpark Consulting and I have been writing about (and working with clients on) exactly this type of capability, and look forward to learning more. Here’s some of our recent work: https://open.substack.com/pub/winningexperience/p/how-to-personaify-consumer-brands?r=ho7ew&utm_medium=ios https://open.substack.com/pub/winningexperience/p/ai-and-cx-are-customer-segments-still?r=ho7ew&utm_medium=ios
Eric, have you seen similar efficiency gains in other AI applications?
Hi My name is Lincon J. Moreira, and I am the CFO (Chief Financial Officer) and Sales Representative of Marketing Móvel, a company that is transforming the urban advertising market in Brazil. I believe in projects that generate value for all stakeholders: the client who advertises, the professional who provides the service, and the community that benefits from creative solutions. Today, my main goal is to connect visionary investors to a business with enormous growth potential, ready to expand on a national and international scale. +55 (41) 99567-4785 lincolnjmoreira@gmail.com
https://www.adexchanger.com/technology/this-ad-tech-ogs-ai-powered-analytics-startup-just-raised-9m-in-series-a-funding/