It was a pleasure learning from Vanessa Rath Menton during our Biomedical Marketing class at Northwestern University - Kellogg School of Management. Her thoughtful approach to launching a new oncology drug gave us a front-row view into the complexity and cross-functional strategy behind bringing a life-changing therapy to market. Beyond her insights on oncology commercialization, I was especially inspired by her career journey from IB to pharma, a powerful reminder that we’re never limited to one path. I was also deeply encouraged by her advice to leverage my scientific background to bridge both science and business. Her words reminded me that connecting these two worlds is where real impact happens, and it’s a path I’m excited to continue building on. Huge thanks to Professor Tim Calkins for bringing such impactful voices into the classroom! #BiomedicalMarketing #Kellogghealthcare #newproductlaunch
In my Biomedical Marketing class at Northwestern University - Kellogg School of Management I try to curate a mix of discussions, cases, projects and guest speakers. Maybe the most important part is having executives like Vanessa Rath Menton from Astellas share their insights. Her talk last week was amazing - a fascinating look at the development and launch of a new oncology drug. A wildly complicated project with the potential to significantly improve lives. #BiomedicalMarketing #Healthcare #KelloggHealthcare #Strategy
Vanessa!!!
SVP with Expertise in Client Relations and Strategic Growth/Team coach, mentor, brand champion
2dYou all were in for a real treat!