Name: How #GoogleCloud powers Etsy's personalized shopping | Etsy posted on the topic | LinkedIn
Uploaded: 2025-05-01T18:08:34.039Z
Duration: 1 min 24 s
Channel: Etsy
Description: ✨We’re building a more browseable, inspiring Etsy.✨ At #GoogleCloudNext, our team showcased how we’re using AI to power a more personalized shopping experience where buyers can browse by trends, occasions and aesthetics – and discover items they love from real people, faster. Watch below to learn more about how we built it – and get a glimpse into our immersive experience at Next:

Etsy

305,850 followers

✨We’re building a more browseable, inspiring Etsy.✨ At #GoogleCloudNext, our team showcased how we’re using AI to power a more personalized shopping experience where buyers can browse by trends, occasions and aesthetics – and discover items they love from real people, faster. Watch below to learn more about how we built it – and get a glimpse into our immersive experience at Next:

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Transcript

Etsy, our mission is keeping commerce human. We are all about connecting our buyers to sellers and we want to find the special item that they love. Crazy. Take the payment. Fish. Crazy. We have a lot of experts working on different trends from ourselves inventory. Obviously, you know, this human effort needs to scale to millions of these things and we are using Vertex AI Gemini to help us amplify hundreds of special trends. Real Gemini. To understand our inventory better, we can generate more data about our listings and that actually helps us to connect our buyers and sellers together. So you would find something more personalized and unique for you. So Google is helping us to scale human creation and keep conversing.

Masum Billah

E-commerce manager for Product research | Product upload | Advertising | Store management

Congrats! 🎉

Weavenn

AI’s no longer a nice-to-have… it’s already shaping how we explore, choose what we buy.

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How #GoogleCloud powers Etsy&#39;s personalized shopping

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How #GoogleCloud powers Etsy's personalized shopping