🚀 Are your B2B marketing efforts falling flat? You might be missing one critical piece: buyer personas that actually work. In our latest breakdown, we uncover 8 essential strategies for building data-driven B2B personas using social media insights — so your content doesn’t just reach your audience but resonates with them. From tracking key metrics to crafting content that converts, this carousel is packed with actionable wisdom every marketer should be using ⬇️ 👀 Learn how to: ✔️ Analyze engagement patterns ✔️ Transform social feedback into strategy ✔️ Align content with audience needs Time to elevate your persona game. Your audience is talking — are you listening? 📊 Dive into the full framework and start optimizing your message today. #B2BMarketing #SocialMediaStrategy #DigitalInsights

🚀 Are your B2B marketing efforts falling flat? You might be missing one critical piece: buyer personas that actually work. In our latest breakdown, we uncover 8 essential strategies for building data-driven B2B personas using social media insights — so your content doesn’t just reach your audience but resonates with them. From tracking key metrics to crafting content that converts, this carousel is packed with actionable wisdom every marketer should be using ⬇️ 👀 Learn how to: ✔️ Analyze engagement patterns ✔️ Transform social feedback into strategy ✔️ Align content with audience needs Time to elevate your persona game. Your audience is talking — are you listening? 📊 Dive into the full framework and start optimizing your message today. #B2BMarketing #SocialMediaStrategy #DigitalInsights

If you try to speak to everyone, you end up speaking to no one. When your messaging is too broad, you lose impact. That’s why we’ve been intentional about going segment-specific. We wanted to be thoughtful about our journey — from the very first touchpoint through to conversion — so we started with the landing page. Here’s what that looked like in practice: > We ran a Wynter test to learn how our target audience described themselves and their challenges in their own words. > We adapted our hero copy to mirror that language and speak directly to their pains. > We applied those insights to the landing page experience to make it feel more relevant and consistent with what prospects cared about most. And the results showed it was worth it: +14% conversion rate uplift +12–58% increase in session length +2–5% increase in page views per session When you design for one audience instead of everyone, even a single landing page can have a measurable impact. More to come on how we’re building this out across the full journey. #b2bmarketing #demandgen

🚀 𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗳𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗚𝗿𝗼𝘄𝘁𝗵 𝗜𝗻 𝘁𝗼𝗱𝗮𝘆’𝘀 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁, 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗮 𝗺𝗲𝘁𝗿𝗶𝗰—𝗶𝘁’𝘀 𝘁𝗵𝗲 𝗵𝗲𝗮𝗿𝘁𝗯𝗲𝗮𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱. 𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗮𝗹𝗹𝘆 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲, 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗷𝘂𝘀𝘁 𝘀𝗲𝗹𝗹—𝘆𝗼𝘂 𝗯𝘂𝗶𝗹𝗱 𝘁𝗿𝘂𝘀𝘁, 𝗹𝗼𝘆𝗮𝗹𝘁𝘆, 𝗮𝗻𝗱 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀. A powerful Brand Marketing Strategy goes beyond visuals and slogans. It’s about creating consistent, value-driven touchpoints that make your audience feel seen, heard, and valued. From personalized social media interactions to strategic storytelling, every engagement shapes how your brand is remembered. For small businesses & coaches, the right strategy can turn followers into clients and clients into brand advocates. By combining Social Media Marketing, B2B Lead Generation, and Virtual Assistance, you can streamline operations, boost visibility, and scale faster than ever before. 💡 𝗣𝗿𝗼 𝗧𝗶𝗽: Focus on listening as much as speaking. Engagement is a two-way street—your audience’s feedback is your growth map. 📈 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗶𝗻𝘁𝗼 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗿𝗼𝘄𝘁𝗵? 𝗟𝗲𝘁’𝘀 𝗰𝗿𝗮𝗳𝘁 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗵𝗮𝘁 𝘄𝗼𝗿𝗸𝘀 𝗳𝗼𝗿 𝗬𝗢𝗨. 𝗗𝗠 𝗺𝗲 𝘁𝗼𝗱𝗮𝘆 𝗮𝗻𝗱 𝗹𝗲𝘁’𝘀 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝘂𝗻𝗳𝗼𝗿𝗴𝗲𝘁𝘁𝗮𝗯𝗹𝗲! #CustomerEngagement #BrandMarketingStrategy #SocialMediaMarketing #B2BLeadGeneration #SmallBusinessGrowth #CoachingBusiness #DigitalMarketingTips #BusinessBranding #VirtualAssistantServices #BoostYourSales #GrowFaster

Do you know that most companies start B2B marketing from the wrong place 👀 They dive straight into channels (LinkedIn, Google, webinars…) without knowing their audience, story, or position. That’s like icing a cake before you’ve even baked it. 🍰 This “Rainbow Cake” reminds us: 1️⃣ Know your Audience 2️⃣ Nail your Positioning 3️⃣ Shape your Messaging 4️⃣ Then pick the right Channels Remember. Don’t start at the bottom. Start at the top. #B2BMarketing #StrategyFirst #DigitalMarketing #Branding #SocialMediaMarketing

Many B2B marketers still assume more ad spend = more leads. That's a myth. Buyers don’t work that way anymore. They don’t trust ads. They trust people. Creators. Peers. Communities. Employees. That’s why Storylane built a two-track system: 1. Width (awareness): LinkedIn creativity driving 0.7–1.3M organic views 2. Depth (education): SMEs publishing playbooks and workflows In 6 months, influencer marketing became a growth engine. 700,000 monthly impressions. Up to 50% of pipeline sourced via LinkedIn. How they did it: - Bet on micro-creators (10k–100k followers) - Turn employees into credible voices - Show up in communities consistently - Measure trust, not discount codes This is the new GTM playbook: win trust before buyers hit your site. Last chance to join Madhav Bhandari's live course, where you can get the full playbook. Limited time offer. Get a seat for only $49. Link in comments. #GTM #B2B #Marketing #Growth

In ABM, the flywheel model transforms how we engage target accounts. By centering on Attract, Engage, and Delight, we create a continuous cycle where every interaction adds value and builds momentum. Attract: Tailored campaigns draw in high-value accounts, using personalized content that resonates with decision-makers. Engage: Strategic, account-specific touchpoints nurture relationships across the buying committee, ensuring alignment with key stakeholders. Delight: Exceptional post-sale experiences turn customers into advocates who accelerate referrals and expansion opportunities. For ABM, this means moving beyond linear campaigns to a system that strengthens relationships, shortens sales cycles, and drives predictable growth. The flywheel model ensures your marketing efforts amplify over time every delighted account becomes a growth engine. How are you leveraging your ABM flywheel to turn customers into advocates and fuel momentum? 🤔 #ABM #AccountBasedMarketing #CustomerExperience #GrowthStrategy #FlywheelMarketing #RevenueAcceleration #B2BMarketing #CustomerAdvocacy

Strong product–market fit but low awareness is one of the most frustrating B2B problems!! Instead of fixing the product, focus on fixing the signal Just align the tools you already have into one awareness engine: 1- GTM: Track every meaningful action (content reads, demo requests, form fills). No blind spots. 2- GA4: Turn that data into audience segments + funnel insights. Where exactly are we losing visibility? 3- GSC: See what buyers are actually searching for and where we’re invisible. Adjust content + SEO to close those gaps. 4- Leadfeeder: Reveal which companies are showing up but not raising their hand yet. Perfect for sales + marketing alignment. When these four work together, awareness stops being a vanity metric. It becomes a measurable growth loop, trust me! You can literally watch content, campaigns and SEO efforts turn into opportunities. PSA: Stop thinking of tools in isolation and start orchestrating them into a single awareness strategy😌 #B2BMarketing #MarketingAnalytics #GA4 #GoogleSearchConsole #LeadGeneration #ProductMarketFit #DemandGeneration

We sat down with Jae O., who leads Measurement and Marketplace Signals at LinkedIn, to talk about what it really takes to prove marketing impact in B2B. Here is a quick preview of what we cover: –Incrementality with a job to do Pair testing with MMM and day-to-day reporting so you can answer what actually changed outcomes. –LinkedIn’s Conversion Lift is fully available Run it at the account level, feed clean conversion signals (CAPI helps), and let it surface where lift shows up across events. –The B2B myth, debunked With dense professional targeting and enough volume, lift is detectable. The roadmap is pushing closer to pipeline and revenue. –Put ROAS back at the center Choose leading indicators that predict dollars, not vanity, and translate brand and demand work into payback language. –Compete on presence, not noise Track category presence and share of voice against peers, then connect that attention to pipeline velocity. –Proof that travels Jae shared cases with multi-X relative conversion lift when LinkedIn was in the mix, not anecdotes but results. Head to the comments to watch or listen to the podcast P.S. Follow Pranav Piyush for clear, evidence-first takes on MMM, incrementality, and smarter testing beyond click trails.

LinkedIn isn’t just a platform anymore — it’s the epicenter of business conversations, personal branding, and B2B growth. In 2025, engagement is breaking records because professionals are showing up authentically, sharing insights that educate, not advertise. Here’s what’s fueling the rise 👇 💡 Algorithms that reward conversations, not clicks 💬 Founders turning learnings into content gold 📈 Data-backed stories driving real reach If you’re not building a presence on LinkedIn this year — you’re missing the most organic stage in B2B marketing. 👉 Start showing up where your audience already scrolls for answers. #LinkedInMarketing #LinkedInTips #B2BContent #MarketingStrategy #SocialMediaMarketing #ContentMarketing #BrandVisibility #LinkedInEngagement #DigitalGrowth #TechDynamite [LinkedIn engagement 2025, B2B marketing strategy, LinkedIn algorithm update, Social media trends 2025, Content marketing for LinkedIn, Personal branding for professionals, LinkedIn creator strategy]