How to use analytics in uncertain times

Between the writing of this post and its publication on LinkedIn (not to mention between its publication and its appearance in your feed) there’s a very good chance that another significant plot point in the on-going tale of AI, world trade, or both will have occurred. When everything is in a state of dramatic flux, how can an organization still put analytics to productive use? Year-over-year comparisons are laughable. Today’s tactical pivot can feel like it’s based on guesswork. In his latest post, Tim Wilson describes how our current level of uncertainty isn’t (really) unprecedented, and then outlines an approach for embracing that uncertainty by being focused, agile, and evidence-driven. https://lnkd.in/gJ58rBEh #strategy #uncertainty #analytics