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AI, Copyright, and the Future of Creative Collaboration: Learning from the Sora App Controversy The rapid evolution of AI in creative fields has redefined the boundaries between innovation and intellectual property. With OpenAI’s launch of the Sora video app, we witnessed a real-time case study in how technology and copyright can collide. Initially, Sora’s “opt-out” approach stirred significant concern in Hollywood, as studios and creators scrambled to protect their content from unauthorized AI use. The ensuing backlash led to OpenAI reversing course—giving rights holders more granular control and, notably, announcing a revenue-sharing model for those permitting their characters’ use in AI-generated media. This marks a pivotal moment for both artists and innovators. On one hand, it allows creators to engage with new forms of interactive storytelling, while also potentially unlocking new streams of income. On the other, it highlights the need for real, enforceable guardrails that protect original work in the age of generative AI. As technology continues to blur the lines between user-generated content and intellectual property, collaboration between rights holders and AI firms will be the key to ensuring fairness and fostering creativity. #AI #Copyright #SoraApp #Innovation #CreativeEconomy #LinkedInPost

🚨 OpenAI just made a massive pivot that every creator needs to understand. Sam Altman announced Sora will now require OPT-IN copyright controls instead of opt-out. This isn't just a policy change—it's a complete shift in how AI companies will handle intellectual property. Here's what happened: Users flooded Sora with AI videos of Pikachu, SpongeBob, and other copyrighted characters. Major studios like Disney immediately opted out of the platform. OpenAI realized they couldn't build a sustainable business by fighting copyright holders. So they completely reversed course. Why this matters for every professional: ✅ AI companies are learning they need permission, not forgiveness when it comes to IP. ✅ Revenue-sharing models with copyright holders are becoming the new standard. ✅ The "move fast and break things" era of AI is ending—collaboration is the future. ✅ Creators who own valuable IP now have more leverage than ever before. This sets a precedent that will ripple across the entire AI industry. Google, Meta, and every other AI company is watching this closely. The message is clear: respect intellectual property or face the consequences. For creators and businesses, this is actually great news. It means your original content has more protection and potential value in the AI economy. The companies that figure out fair partnerships will win. The ones that try to take without asking will lose. What's your take—is this the right move for the AI industry?

Copyright infringement is a pressing issue that can't be brushed aside. It's thrilling to innovate, but at what cost? 🤔 The landscape of AI content creation is rapidly evolving, but so are the legal challenges. - Major brands are vigilant. - OpenAI's Sora 2 is under scrutiny for enabling copyright violations. - Creators are risking their livelihood as AI-generated content floods platforms. MPA’s CEO is calling for immediate action from OpenAI. Charles Rivkin argues: "It’s OpenAI's responsibility to curb this infringement regardless of creators’ permissions.” 🔍 The stakes are high! What can we learn from this? 🤝 - Prioritize ethical AI practices. - Implement robust safeguards against misuse of content. - Recognize the importance of collaboration between tech companies and creators. Let’s not overlook the economic impact: - Protecting intellectual property fosters creativity. - Trust between industries is essential for sustainable growth. It’s crucial for developers to uphold creator rights and innovate responsibly. Food for thought: As AI continues to evolve, how can we create a balance between technological advancement and protecting original content? Can the industry find a path forward that embraces both innovation and respect for creators' rights? #AI #Copyright #IntellectualProperty #Innovation #OpenAI #MotionPictureAssociation Link to article: https://lnkd.in/eA3ZiPRg

OpenAI ’s new approach to Sora’s copyright policy marks a turning point in the relationship between GenAI platforms and the creative industries. By granting rights holders granular control and planning revenue-sharing options, OpenAI is responding to Hollywood’s pushback — restoring agency to authors and studios over how their characters and works are used in genAI videos. This move sets a key precedent: intellectual property in the age of AI can be protected and monetized. For brands, creators, and legal teams alike, it could redefine how entertainment and technology collaborate in the future. #AI #Innovation #Sora

The launch of OpenAI's updated Sora 2 AI video service kicked off another round of anxiety among musicians, actors and other content creators.Sora allows users to generate short videos for free by typing in a prompt. The app is only available on iOS devices and is limited to invitees, meaning people need a code to access it. Still, Sora has climbed to the No. 1 spot in Apple's App Store, and OpenAI said this week it hit 1 million downloads in less than five days after launch. Major Hollywood groups like the Motion Picture Association have objected to OpenAI's copyright policies, and top Hollywood agencies are calling it "exploitation." That's led to changes in how the model handles prompts for certain sensitive categories of generated content. CNBC's Julia Boorstin got access to Sora 2 and tried prompts like "show me a video of a fat orange cartoon cat eating lasagna" and "create a superhero that wears a black cape and is saving a woman from a burning building." Some of the prompts

🚨 OpenAI just changed the game—and not everyone's happy about it. Sora 2.0 drops this week with a bold (and controversial) move: They'll use copyrighted material in AI-generated videos UNLESS rights holders explicitly opt out. Here's what's happening: ✅ Standalone TikTok-style app with vertical feeds and swipe navigation ✅ 10-second video creation with identity verification ✅ Studios and talent agencies notified of opt-out process this week ✅ Public figures protected, but copyrighted characters require opt-out This isn't just a product launch—it's a fundamental shift in how AI companies handle intellectual property. The old approach: Ask for permission first. The new approach: Use it unless told not to. Why this matters for professionals: 🔹 Content creators need to understand their rights and act fast 🔹 Businesses must evaluate how AI-generated content affects their IP strategy 🔹 Legal teams are scrambling to understand the implications OpenAI is betting that innovation moves faster than regulation. They're probably right. But here's the real question: In a world where AI can generate anything, who really owns creativity? This could reshape how we think about intellectual property in the digital age—or spark the biggest copyright battle we've ever seen. What's your take—bold innovation or overreach? 👇

Sora is redefining creative boundaries in a digital era. Here's what you need to know about its latest updates. 1. Opt-In Copyright Control: Gone is the "Wild West" approach. Sora is moving to an opt-in model for copyright permissions. This means rightsholders, from studios to artists, will control how their characters appear in Sora videos. Now, they can define usage or even block it entirely. 2. Revenue-Sharing for Creators: Sam Altman just announced a significant change. Sora will share revenue from video generation with rightsholders who join the opt-in program. This move aims to pave the way for a fair compensation model. It's an exciting opportunity for creators involved in crafting interactive fan fiction. 3. Cultural and Legal Balancing Act: Sora's updates arrive amid a storm of viral AI videos. Familiar faces like Pikachu and Mario are everywhere, raising questions about parody and copyright misuse. By introducing these changes, Sora is tackling the challenge of balancing AI creativity with copyright responsibility. If successful, this could set a precedent for how generative platforms manage intellectual property and creator compensation. The path forward is still uncertain, but one thing is clear. The conversation around AI-generated content is heating up. ____________ Follow us The Shift to keep up with AI, and repost to help get your network ahead of the curve on AI!

🔷 OpenAI's recent policy update for its Sora 2 AI video generation model marks a significant development in the intersection of artificial intelligence and intellectual property rights. The shift to an opt-in model, requiring explicit permission from copyright holders for content generation featuring their IP, directly addresses the growing legal and ethical challenges associated with AI-generated media. This proactive measure, especially following the emergence of Sora-generated videos featuring popular Japanese franchises like Pokémon and Nintendo characters, highlights the critical need for robust frameworks in the rapidly evolving AI landscape. The initial inconsistency in content restrictions, where Japanese IPs seemed to face fewer constraints than American counterparts, sparked considerable debate and drew attention from legal experts and policymakers. This situation underscored the complex international dimension of copyright law and AI. OpenAI's acknowledgment of Japan's creative output and its users' deep connection to Japanese content indicates a strategic move to navigate global intellectual property landscapes carefully. This policy adjustment sets a precedent for how AI developers might approach copyright in the future, emphasizing the importance of collaboration with rightsholders to foster innovation responsibly while protecting creative works. #OpenAISora, #CopyrightLaw, #AIVideo, #IntellectualProperty

🔍 Deepfakes, Copyright, and AI Governance: Insights from OpenAI’s Sora 2 OpenAI’s Sora 2 app has revolutionized AI video generation — but it has also ignited a fierce copyright battle with Hollywood studios and raised ethical alarms among families of deceased celebrities. The initial opt-out system for copyrighted characters led to widespread unauthorized use, forcing OpenAI to reverse course and move toward opt-in controls to better protect rights holders. This controversy highlights a crucial lesson for AI innovators: balancing technological advancement with ethical responsibility is not optional — it’s essential. As AI-generated content becomes more prevalent, establishing clear governance and respect for intellectual property is key to maintaining trust and avoiding legal repercussions. The ongoing dialogue between AI creators and content owners will shape the future of responsible AI deployment in media and entertainment — an area everyone involved in tech, law, and creative industries should be watching closely. #AIethics #Copyright #ResponsibleAI #Deepfakes #OpenAI #ContentCreation #AIGovernance