The travel industry has a responsibility to shape a more sustainable and inclusive sector. For me, this begins with people. Tourism cannot thrive if it only offers jobs instead of real career paths. I had the privilege of joining the “Focus on the Future” panel at the World Travel & Tourism Council in Rome. I shared how Radisson Hotel Group invests in talent by creating opportunities for young people, women, and underrepresented groups to build long-term careers. With this mindset, we aim to contribute to the sector becoming an engine of inclusion. Public-private collaboration that uplifts communities is essential. I believe we’ll likely see many destinations being limited in visitor numbers and available rooms. That’s why self-regulation — before public regulation arrives — is always a smart strategy. By working together with governments, communities, and industry partners, we can set the right limits, protect cultural heritage, and ensure the visitor economy benefits everyone. We also talked about trust. The only way to earn it is by being honest and transparent: say what you are going to do and deliver on it. For us, that means building trust with customers, owners, and employees alike.
A timely reminder that the future of tourism depends on real commitment, not only to profitability, but to people and the sustainable development of the destinations themselves. Encouraging to see initiatives that put careers, communities, and cultural heritage at the centre of growth!
Such an important perspective. Tourism isn’t just about bringing visitors in, it is also so much about leaving communities stronger. Career pathways, inclusion and self-regulation are what will keep this industry thriving for decades to come. And it’s clear that real progress will only happen when public and private sectors work together.
Brilliant insights on how sustainability must start with people, not just processes. 👏 Great to see such a strong voice from Spain shaping the global tourism conversation. The focus on talent and inclusion feels exactly like the future our industry needs.
Building careers, not just check-ins — that’s how you future-proof tourism! 💼🌍✨
Federico J. González , your insights on sustainability are truly insightful. Thank you very much.
I would like to make your focus in this topic, *1/5 - A Nightmarish Stay at Radisson Agra: A Cautionary Tale* I recently had the misfortune of staying at the Radisson Agra, and I must say, it was one of the most disappointing experiences I've had in a long time. The hotel, which I had expected to be a symbol of luxury and comfort, turned out to be a place where guests are seen as mere cash cows,The primary reason for my dismal experience was the behavior of one of the bell boys, Mr. Anil. While assisting with our luggage, he repeatedly asked for tips, which was not just limited to once or twice but multiple times during our stay. What's even more disturbing is that he would often stare at my family, making us feel extremely uncomfortable. The situation escalated when he started trying to engage my daughter in conversation, which was completely unacceptable.What was even more shocking was the lack of intervention from the front desk staff. When we brought this issue to their attention, they seemed unbothered and didn't take any concrete actions to address the problem. It's appalling that the hotel management seems to be turning a blind eye to such behavior, putting their guests' comfort and safety , please do something
Well said Federico J. González 🎉🎉 development of employees is our future but leaders also need to embrace technology to keep young leaders engaged and inspired. Too many hotel companies are not moving fast enough to support employees with technology. That needs to happen
Entrepreneur, building BCD Royale | Vice Chair, BCD Group | Chair, CII Real Estate | Member, CII National EoDB | Advisor, NAR-India | Former CEO, Bhartiya Urban, JLL Residential & ANAROCK | Author, Real Estate Trilogy
2wWe should catch up whenever you're next in Bangalore, Federico J. González 👍