LinkedIn and 3rd parties use essential and non-essential cookies to provide, secure, analyze and improve our Services, and to show you relevant ads (including professional and job ads) on and off LinkedIn. Learn more in our Cookie Policy.
Select Accept to consent or Reject to decline non-essential cookies for this use. You can update your choices at any time in your settings.
Hi, everybody. We have just added some additional functionality to our marketing integration. So now, just as always, you can see when you're optimizing your shop with us, you can see where you would be if you're not changing anything in your settings. So in this case, you would have a D ���5 million of revenue, 25,000,000 profit in the next 14 days. But you can also see now when you are hovering on the top of the curve, how you are advertising cost of sale is changing. Yeah, so the more aggressive you're getting. Uh, the higher your advertising cost of sale and lower your rates, Yeah. So these two marketing KPI's are now available already here. At this stage, before you even start optimizing for it, you're already see those, umm. And then, uh, when you submit the optimization, um, there's also the same insight on product level. So I mean, first of all, you see an overall impact, how much the marketing change that you're making for, for your campaign is changing your sales, your revenue, your profit and your margin. But there is also an overview of the marketing intensity by product. Yeah. So in this case, you have 85 products in the 1% percent marketing bucket at 1% basically means you're very unaggressive. You spend 1% of your sales revenue for marketing and then there is 1400 products in the very aggressive bucket. And and basically our suggestion is that you have your. Pain and it has this campaign itself has an overall rose, but um, you should still check your individual products. Umm, where should they go and the way we do this is that on product level, we basically predict what your profit after marketing will be. And for in this example here you see that T rows of 1430% would actually maximize your profit. About this product and therefore we recommend pushing that one into an ad group on on Google Shopping with that specifically was it's just more efficient and this can change and for for example, it changes if you don't have enough stock of this product, then this is what this is actually checking yeah, your your, your stock situation If you don't have enough stock, you should probably be less aggressive in terms of marketing. You know this is this is now available so it's making marketing. Optimization, uh, much more convenient in our app Um, and, uh, you hope, I hope you're using that soon. Thank you.
Ich helfe E-Commerce Brands & Agenturen, durch ISO-zertifizierte Produkttests und gezielte Medienpräsenz ihre Conversion Rate zu steigern und nachhaltig zu wachsen.
Felix Hoffmann Love the focus on simplifying retail metrics! We've seen ACoS transparency drive 30%+ better ad decisions for e-commerce brands. What's been the biggest hurdle in your campaign optimization before this? 🤔
🔍 Competitor Price Tracking: The Smart Way to Stay Ahead in the Market 💹
In today’s competitive eCommerce world, pricing isn’t just a number — it’s a strategy.
Brands that succeed are the ones that track, analyze, and adapt their prices based on real-time market trends and competitor movements.
That’s where Competitor Price Tracking comes into play.
With the right tracking system, businesses can:
✅ Monitor competitor prices across multiple platforms in real-time
✅ Identify price fluctuations and promotional trends
✅ Set optimal pricing strategies to stay competitive and profitable
✅ Avoid manual errors and save valuable time
Whether you’re in retail, travel, SaaS, or eCommerce, competitor price tracking helps you make data-driven pricing decisions — not guesses.
At BotScraper, we help businesses gain a clear edge through automated price monitoring and analytics.
Know your competitors’ next move — before they make it.
🚀 Want to see how real-time price intelligence can transform your pricing strategy?
Let’s connect or visit 👉 https://lnkd.in/dVSB4y-9#CompetitorPriceTracking#PricingStrategy#EcommerceGrowth#PriceIntelligence#AIinPricing#MarketAnalysis#ProdfinityAI#Botscraper
🚨 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐏𝐫𝐢𝐜𝐞 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 — (𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐃𝐚𝐢𝐥𝐲 𝐚𝐭 𝟔𝐚𝐦) 🚨
One of the biggest headaches for E-commerce & DTC brands?
👉 Competitors changing prices ad-hoc — undercutting your offers overnight.
We built a workflow that runs every morning at 6am and tracks competitor prices in real time.
✅ Daily updates logged in Google Sheets
✅ Instant Slack/email alerts when prices change
✅ Even works if sites have blockers (via Scrapefly)
This means you can react instantly:
- Adjust ads & bidding strategies
- Update offers or merchandising
- Stay competitive during peak seasons (Q4, promos, BFCM)
⚡ What used to take hours of manual checks is now fully automated.
➡️ Extract & compare product prices automatically
➡️ Send alerts to your team in Slack/email
➡️ Scale it across multiple competitors & products
👉 Watch the breakdown + 𝐠𝐫𝐚𝐛 𝐚𝐥𝐥 𝐅𝐑𝐄𝐄 𝐭𝐞𝐦𝐩𝐥𝐚𝐭𝐞𝐬 𝐢𝐧𝐬𝐢𝐝𝐞 𝐨𝐮𝐫 𝐒𝐤𝐨𝐨𝐥 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://lnkd.in/e6unZrqb#ecommerce#automation#pricingstrategy#competitoranalysis#ai
Online sellers are losing 2 full days every week.
Not to selling. To spreadsheets.
New data from ChannelEngine shows:
→ 52% still use Excel to manage marketplaces
→ 36% of work time goes to manual updates
→ 45% copy-paste prices across platforms manually
Meanwhile, 47% of consumers now START their search on marketplaces (not Google).
The gap between automated sellers and manual operators is widening. Fast.
91% say automation is critical. But half haven't made the switch.
Holiday season is coming. Every lost hour = lost revenue.
https://lnkd.in/eEsPiZ_f#ecommerce#marketplaces#automation
The best ecommerce brands don’t just “add personalization.”
They map it to the customer journey.
- Browsing?
They attract with tailored ads + AI recs.
- Exploring?
They capture with smarter search + dynamic pages.
- Comparing?
They nurture with reviews + bundles.
- Ready to buy?
They convert with pricing, urgency, and frictionless checkout.
- After purchase?
They expand with upsells + loyalty.
That’s not a tactic. It’s a system.
And it’s why top brands drive 40% more revenue from personalization than the rest.
So ask yourself:
Is your personalization following the journey?
Or leaving customers behind?
👉 Follow for data-driven tactics that move browsers to buyers.
𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐢𝐧 2025 𝐢𝐬𝐧’𝐭 𝐚𝐛𝐨𝐮𝐭 “𝐦𝐨𝐫𝐞 𝐚𝐝𝐬” 𝐨𝐫 “𝐛𝐢𝐠𝐠𝐞𝐫 𝐝𝐢𝐬𝐜𝐨𝐮𝐧𝐭𝐬.”
➡️ It’s about smarter systems that scale.
From AI-driven inventory forecasting to personalized size & fit tools, high-growth stores are using tech that:
✅ Cuts stockouts by up to 60%
✅ Boosts conversions by 20%+
✅ Reduces returns by up to 35%
We've broken down the 8 must-have tactics & tools that define eCommerce growth this year, with real-world ROI benchmarks, tool recommendations, and a final audit checklist to plug revenue leaks.
Read our comprehensive blog, linked in the comment section!
#ecommerce#conversion#cro#digitalgrowth#ecommercetools
📌 CASE STUDY: 10 Portals, 10 Formats — 1 Unified Sales & Inventory System
My e-commerce client was overwhelmed.
They were selling on 10+ online platforms, each with different report formats, mismatched SKUs/ASINs, and zero clarity on sales or inventory.
😵💫 The Challenges:
▪️ Daily sales tracking across portals was chaotic
▪️ ASINs & internal SKUs didn’t align
▪️ No visibility of total sales by product
▪️ Inventory across platforms was unmanageable
▪️ Reordering was guesswork—not data-driven
💡 The Excel Solution I Built:
✅ Multi-folder import: Sales reports from all portals, all formats
✅ Auto SKU mapping from ASINs
✅ Clean, consolidated daily transaction reports
✅ Interactive dashboards with sales by SKU, portal & period
✅ Inventory planner based on lead time & shipment schedule
✅ Fortnightly supply plan for each product
✅ Fast vs. slow moving product analysis by portal
📊 The Impact:
🔹 Complete sales clarity across all 10 portals
🔹 Automated SKU-ASIN mapping
🔹 Forecasting accuracy improved dramatically
🔹 Data-driven replenishment planning
🔹 Slow movers liquidated via targeted promotions
🔹 High-sellers scaled up across platforms
📈 Result: The client now runs e-commerce like a well-oiled machine—from sales to stock planning, all in one place.
💬 Managing multi-platform sales and inventory doesn’t have to be messy.
If you're in e-commerce and feeling buried under reports, let’s turn your spreadsheets into a strategic engine.
📩 Already in my network? Drop me a DM.
🤝 Not connected yet? Let’s fix that—tap "Connect" and let’s talk solutions.
📱 WhatsApp: 9819167030
🔖 #EcommerceAutomation#ExcelSolutions#SalesTracking#InventoryPlanning#SKUManagement#DataDrivenDecisions#PowerDashboards#RetailTech#OrderPlanning#ExcelWizardry#MultiChannelSelling
This has been autoposted using AI. If you would also like to schedule a daily post like this, connect with me on 9819167030
🔹 Google Ads Specialist | Google Ads Expert | Google Ads Manager| Google Ads Consultant | Over 5 Years of Expertise | 500+ Successful Projects | Global Client 🔹
🚀 𝗪𝗵𝘆 "𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗩𝗮𝗹𝘂𝗲" 𝗕𝗶𝗱𝗱𝗶𝗻𝗴 𝗶𝘀 𝗮 𝗚𝗮𝗺𝗲 𝗖𝗵𝗮𝗻𝗴𝗲𝗿 𝗳𝗼𝗿 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 🎯
In eCommerce, not every conversion has the same value. Some customers buy one product — others buy in bulk.That’s why focusing only on “number of conversions” can mislead your performance analysis.
Here I attached one of my product campaigns:
🧾 Product price: AED 5–16
💰 Conversion value: up to AED 2,000+
This means a single conversion can bring hundreds of times more value than the product price.
#GoogleAds#EcommerceMarketing#DigitalMarketing#ROAS#PMax#PerformanceMarketing#AirinAkter
That’s where “Maximize Conversion Value” or Target ROAS bidding makes the real impact.
Instead of chasing more sales, it helps you find high-value buyers — the ones who spend more and bring better ROI.
✅ Start with “Maximize Conversion Value” to let Google learn
✅ Move to Target ROAS once you have consistent data
✅ Focus on revenue quality, not just quantity
Your goal isn’t just more sales — it’s smarter, more profitable sales💡
Excited to share a session with NYU Professor Jamyn Edis, where he dives into how smart pricing algorithms help businesses stay competitive, protect margins, and win more customers.
If you want a look at how top brands are using AI to optimize pricing in real time, this is worth a watch.
🛒 E-commerce Marketing: How to Sell More in 2025
Selling online isn’t just about products—it’s about experience + strategy. 🚀
✅ Personalize every customer touchpoint
✅ Leverage AI for smarter product recommendations
✅ Use short-form video to boost engagement
✅ Optimize checkout for speed & simplicity
✅ Build trust with reviews & social proof
In 2025, the brands that connect + convert will win. 💡
#Ecommerce#DigitalMarketing#OnlineBusiness#EcommerceStrategy#BusinessGrowth#MarketingTips
Partner & MD at Kearney | DACH Head of Strategy Growth & Organization Transformation Practice | Advisory Board Member & Angel
2wKeep on innovating