Amazon launches Amazon Grocery brand, competing with store brands

Amazon expands its private‑label grocery push by unifying Amazon Fresh and Happy Belly into a single "Grocery" collection 🛒🥦 The new collection consolidates the two in‑house brands into a grocery essentials line of more than 1,000 items, positioned toward better‑for‑you offerings. The move deepens Amazon’s private‑label footprint and heightens competition with traditional grocers and CPG brands as retailers lean on in‑house labels to capture margin and meet shifting consumer demand. https://lnkd.in/gqv8ej8f #Amazon #PrivateLabel #Grocery #Retail #CPG #BetterForYou

Is Amazon About to Reshape the Grocery Industry? 🛒 Amazon just announced its private-label brand “Amazon Grocery” this week—but here’s the catch: it’s actually been around for a while. 👀 What’s interesting is the uptick in revenue we’re now seeing across this brand. Could this signal a renewed push from Amazon into the grocery space—one of the most competitive yet high-potential retail markets? With consumer habits shifting and the demand for convenience at an all-time high, Amazon may finally be positioning itself for stronger traction in the grocery sector. 👉 Do you think Amazon has what it takes to dominate grocery in the same way it dominates e-commerce? #Amazon #Ecommerce #RetailTrends #GroceryBusiness #AmazonGrocery #ConsumerTrends #Innovation

Amazon fulfilling products that are not sold via its marketplace is not new. In fact, the Amazon Multi-Channel Fulfillment (MCF) service started almost 20 years ago. However, last week’s decision to expand the service to include merchants selling on Walmart's marketplace and Shein has drawn attention. While it may seem odd to partner with what look like rival retailers, it is actually smart. First, it gives Amazon a slice of its rivals’ success – and let’s be honest, other platforms will always exist and score some wins. Second, it helps Amazon retain sellers by becoming the lynchpin of their operations across all platforms. Third, it pushes more volume through Amazon’s logistics network, which improves the economics. It also reveals something about the way Amazon thinks: the firm is highly agnostic and cooperates with rivals where it is to mutual advantage. I chatted with Modern Retail about the move. Link to article in the comments. #retail #retailnews #ecommerce #logistics #fulfilment #Amazon

Amazon launches a grocery brand with most products under $5, offering 1,000+ essentials to rival Walmart and Target. 𝗙𝗼𝗿 𝗺𝗼𝗿𝗲 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 𝘃𝗶𝘀𝗶𝘁 ➜ https://lnkd.in/eCX2F3SM

Amazon has introduced a new private label product lineup - this time combining the former Happy Belly and Amazon Fresh labels into a unified Amazon Grocery brand. In my view, Amazon’s previous private label grocery strategy was fragmented. And brands like Happy Belly failed to gain traction as they didn’t have much weight behind them in terms of SKUs, marketing, or visibility. An Amazon branded product is more recognizable and has the halo effect of the trust people have in the Amazon brand – especially for everyday essentials. The downside is that Amazon has fewer credentials in grocery, so this will take time to reach its potential. That means consistency in execution is important – something Amazon can be bad at as it chops and changes a lot in grocery. But, this is aligned with trends: 21.1% of all US groceries are now private label (up from 16.9% in 20219) and the proportion continues to grow. And there's still a huge focus on value-priced products by consumers. I chatted with the Daily Mail about the move. Link to article in the comments. #retail #retailnews #brands #privatelabel #grocery #Amazon #ecommerce

Walmart has demonstrated how deep integration with suppliers can drive EBITDA growth, faster inventory turnover, and stronger category performance. Amazon, in contrast, has redefined retail by optimizing scale and convenience through a digital-first approach. Two models, two very different playbooks, both reshaping how manufacturers must prepare to collaborate. The open question: which approach will set the tone for the next decade of food retail growth?

Why Amazon's Private Label Push Means Nothing Is Amazon's new private label grocery push a game-changer or a sign of deeper problems? In this video, we break down Amazon's latest grocery strategy announcement and what it really means for the retail giant. After nearly 30 years in business, Amazon is launching a new private label brand called "Amazon Grocery" focused on value items. But is this innovation or desperation? We discuss Jason Buechel's leadership of Amazon's grocery division and whether this move signals a much-needed reset or reveals how lost Amazon's grocery strategy has become. Whether you're a retail industry professional, Amazon investor, or just curious about where grocery shopping is headed, this analysis provides the honest take you need. #AmazonGrocery #RetailAnalysis #GroceryIndustry #AmazonBusiness #PrivateLabel #Ecommerce #RetailStrategy #AmazonFresh #GroceryNews #RetailNews #AmazonStrategy #OnlineGrocery #FoodRetail #IndustryAnalysis #BusinessStrategy

Amazon's closure of 19 Fresh stores in the UK marks a significant reevaluation of their grocery strategy. Facing razor-thin margins and intense competition, they are now doubling down on online delivery. How can Amazon leverage partnerships and technology to enhance its grocery offering? Full story here: https://lnkd.in/dZyq8XaS . . . . #Amazon #Grocery #RetailStrategy #Ecommerce #DigitalTransformation

Amazon consolidates its private-label grocery brands. The move brings the retail giant’s Amazon Fresh and Happy belly brands under the Amazon Grocery label http://ow.ly/wNL9106nlTb

Amazon's event-driven retail strategy continues to prove unstoppable. For the third time in 15 months, Facteus credit and debit card data shows Amazon turning a manufactured sales holiday into a massive spending surge - while Walmart maintains steady growth without promotions and Target struggles to match the impact. On October 7, 2025: - Amazon's Fall Prime Day generated $1.79 billion in a single day—a 55% lift over its recent baseline of $1.15 billion. - Walmart, running Walmart Deals promotion, averaged $742 million during the same period (Oct 5-7)—only up 2.4% from the prior week. - Target's Circle Week promotion (launched Oct 5, running through Oct 11) generated a modest 5.3% lift through the first three days. Amazon's Prime Day volume was nearly 10x Target's and 2.4x Walmart's on the same day. Full report coming this Friday!! #RetailStrategy #PrimeDay #Ecommerce #RetailData #ConsumerInsights