Edward Ford’s Post

Every Friday, Lauri shares a weekly update of what happened at Sellforte this week. But as he’s out enjoying the autumn holiday, I thought I’d step in and take over... So, what's been happening at Sellforte this week 👇 🔬 We launched Sellforte Experiments This week we officially launched Sellforte Experiments, our newest product that helps marketers analyse geo lift and conversion lift tests in minutes, not months. It’s powered by causal inference and synthetic control modelling but designed so anyone can use it (no PhD in Data Science required). The launch went live with several assets, a demo, and a lot of caffeine-fuelled teamwork behind the scenes (especially for Teppo). If you haven’t yet, check out the demo and announcement post, it’s a big step forward for how we help consumer marketers run advanced tests quickly and simply. 📷 New Case Study: smartphoto We’re super excited to share our new case study from smartphoto! Their DACH team has seen a ~10% ROI uplift since going live with Sellforte including a 5% increase in incremental sales and a 5% reduction in spend. Their marketing team now runs like an investment fund and here’s what René Baumann, GM of DACH, had to say, "This is like managing an investment fund. We put money where the expected return is highest and risk is lowest. Sellforte helps us to optimize our channel and campaign portfolio exactly like that." I’ll drop a link to the full case study in the comments. 🧹 Clean the backlogs! With many people out on vacation for the autumn holiday, it was a chance for the rest of us to clean the backlogs ahead of next week. I got several things to the Done column in our marketing sprint board and did a much needed cleanup of our backlog. Have a great weekend everyone ✌️