FourFront’s Post

Sometimes, a great company’s website doesn’t do justice to the quality of their products. Our friends at Wayne Mills were facing this exact challenge—an old website that wasn’t contributing to their business goals. Our team partnered with Wayne Mills as well as the design and dev team at MCG Strategic on a redesign combining SEO and conversion rate optimization (CRO). Our work transformed their online presence into a reliable lead-generating tool. Here’s how: ➭ Reimagined the site structure for clearer navigation and improved user journeys ➭ Enhanced content and calls to action to engage serious buyers ➭ Boosted site performance and SEO to attract more qualified traffic ➭ Implemented conversion rate optimization techniques to capture and convert visitors The impact? A remarkable 218% jump in online conversions after the redesign, plus a further 66% lift following the CRO audit. If you (or a friend) have been stuck with an underperforming site, consider using SEO as the catalyst to finally move your marketing forward. Connect with our team or visit our website to see how strategic digital upgrades can fuel your growth.