FoxyMoron’s Post

The strategy you pick depends on what you’re solving for. 1. What’s your goal? [intent] 2. How long are you building for? [timeline] Push marketing gives you control over who sees you [audience reach], when [timing], and where [messaging] — perfect for short-term wins. Pull marketing controls why people remember you [perception, loyalty, and organic growth] — it’s your play to build a brand people seek out. Let’s picture a new restaurant opening: • Push: You run ads on Zomato, Instagram, and send SMS blasts. You control the audience, the offer (“50% off first visit”), and the timing — you want footfall this weekend. • Pull: You want to build an identity — authentic reels about your recipes, chef stories, behind-the-scenes kitchen shots. Over months, people start choosing you not because of a discount — but because they feel connected to the brand. Push got you traffic; booked out on opening night. Pull earned you trust; makes sure you’re still booked a year later. It’s about understanding when to push for urgency and when to pull for longevity.