Anthropic releases Claude Skills for comms teams

Cool insights in the post by Frank, and it makes me reflect once again on the AI paradox in employee communications. As tools like Microsoft Copilot, ChatGPT, Claude, Jasper, and GrammarlyGO become embedded in the daily fabric of internal communications, two challenges are surfacing: 1️⃣ Homogenization of voice — When everyone writes with the same AI assistants and brand tone libraries, we risk an ecosystem of refined sameness. The distinct human tone that builds credibility, trust, and emotional resonance starts to fade. 2️⃣ Superficial value adoption — Employees may generate perfectly worded, values-aligned content without ever internalizing what those values mean. They can write about them without necessarily living it. Yet, there’s tremendous opportunity in ways AI can democratize storytelling — empowering employees to communicate complex ideas clearly, celebrate team achievements, and express themselves with confidence and creativity. The imperative for communication leaders is to architect an AI-enabled culture of authentic expression 🔹 Accessible tools, guided by ethics and clarity: offer enterprise AI tools (Copilot in Teams, Claude for drafting nuanced messages, or Notion AI for ideation) within strong tone and value frameworks. 🔹 Immersive values engagement: Combine AI writing enablement with live "Values in Action” workshops, ensuring people understand the “why” behind the words. 🔹 Culture amplification moments: Host "Values Day" sessions where employees co-create AI-assisted stories — but share them in their *own voice* through videos, podcasts, or live storytelling. 🔹 Leadership modeling: Encourage leaders to co-write or refine their communications with AI transparently, showing discernment and humility in the process. Because the future of communication excellence won’t be defined by how fluently we write with AI — but by how intelligently we integrate machine precision with human authenticity. I am now trying to find efficient and reliable tools that are specifically built to review content for alignment with regulatory and compliance in pharma/healthcare industry, I'd love to know if you're using AI in ERC #internalcomms #AIComms #AIcontentgeneration #AI

How Communications is Evolving and What Experts Must Do to Keep Up The way we communicate has changed more in the last two decades than in the previous hundred years. Technology has blurred the line between personal and professional communication, giving rise to an audience that is constantly connected, highly selective, and quick to engage or disengage. From print to broadcast to digital, and now to AI-driven platforms, communication is no longer a one-way stream. People expect conversations, not announcements. They expect brands and organizations to not just speak, but to listen, respond, and adapt in real time. For communications experts, this shift means constant reinvention. Mastery of traditional skills like writing, media relations, and storytelling remains important, but it is no longer enough. To stay relevant, professionals must embrace data-driven insights, understand platform dynamics, and apply new technologies such as AI, automation, and analytics. Equally, they must balance speed with authenticity, because while tools may change, credibility and trust remain the currency of effective communication. The expert of today is a strategist, a listener, a digital native, and above all, a lifelong learner. Those who keep an open mind, adapt to emerging trends, and never lose sight of the human element will continue to thrive in this fast-moving landscape. #CommunicationsStrategist #CorporateCommunications #LearningAlways

On Tuesday evening, I attended the Institute of Internal Communication's event “Embedding AI into your daily flow for impact and ROI”. 💡 With stunning panoramic views courtesy of Hanover Communications' offices, the evening kicked off with a talk by Sonya Poonian, followed by workshops and a Q&A session with support from Patrick Hulbert and Gareth Orr. It was eye-opening and refreshing to sit down with other communicators to explore how we’re really integrating AI into our individual and organisation-wide workflows and discuss how we could be doing it better. So often we talk about AI in wishy washy terms – ‘AI efficiencies’, ‘the AI revolution’ and even ‘I can’t imagine my life without AI’. But how are we, as communicators actually embedding it? And where? And why? One key takeaway was the value of just sitting down and mapping your day-to-day tasks. Looking at the time spent on, and the importance and risk of tasks really gets the ball rolling on spotting where AI could step in. It’s a helpful reset to assess what can be delegated, and then to ask yourself: what shall I do with that reclaimed time and energy? One of the most compelling points raised was that AI could free us up to lean into and harness our soft skills. No longer do we have to take as many notes in meetings, so we can tune into the energy in the room, the subtleties and sensitivities, and really push our comms to the next level – tapping into what’s unsaid. Another insight came from a communicator at an ‘AI Maximalist’ company. They track AI use across departments with a shared form, encouraging collaboration between teams boosting efficiency, AI integration and business impact. Internal comms sits at the heart of organisation-wide AI enablement. It’s not just about using AI ourselves, but helping the whole company to embed it meaningfully with actual impact, and not letting it become just another tool in the stack. At 106 Communications we recently did an internal comms insight session on using AI effectively in your organisation. If anyone wants to learn more feel free to drop me a message! 📩

Sitting on a goldmine of untapped thought leadership? The problem isn’t a lack of ideas, but the right strategy and time for execution. Enter vibe communications – using the power of AI to turn insights into polished, relevant pieces quickly. I shared with Public Relations Society of America (PRSA) how communications leaders can use these techniques to create content that's authentic and lands with emotional precision: https://lnkd.in/e7_4BR8S

This week I read “The Rise of Vibe Communications” by Valerie Di Maria. She explores an emerging approach that blends artificial intelligence with emotional storytelling to create faster and more meaningful communication. Vibe communications is not just about generating content. It is about creating messages that connect with audiences on a human level. The concept combines AI tools with strategic thinking to personalize messaging, scale thought leadership and maintain authenticity. It encourages communicators to move past generic messaging and focus on emotional clarity and audience intent. Reading this made me reflect on the direction of public relations as a profession. Technology may shape how we work, but strategy and authenticity will always define strong communication. AI can support production and help us work efficiently, but human judgment and purpose remain essential. Read the article here:

Buried e-mail threads, missed updates, scattered conversations - well these can quietly slow organizations! Today, AI is becoming the game changer in the field of internal corporate communications - making sure the right people get the right message at the right time! Personalized content delivery, intelligent searches, data-driven channel performance insights, article summarization....every aspect of internal communications can be 'intelligently' managed with AI. Have a look at the article and keen to hear from you which of these do you think would have the maximum impact on internal communications. https://lnkd.in/gzue4Ki8

AI isn’t replacing communications professionals, it’s reshaping how we work. Together with PRCA we recently hosted LinkedIn Live discussion with Stuart Bruce and Ben Mitchell and spoke to over 30 senior in-house leaders in communications, public affairs and marketing. Our research highlights how AI can: - Save 2-4 hours per week on admin and routine tasks - Speed up research and data analysis - Support content creation without replacing human creativity - Improve monitoring, analytics, and stakeholder mapping - Enhance design and campaign optimisation But success isn’t just about technology, culture, leadership and training are key. AI is a productivity partner, giving teams more time for creativity, strategy and stakeholder engagement, when used thoughtfully. Read the full AI in In-House Communications Report 2025 and explore practical insights: https://lnkd.in/dEZddkqq

We spoke to 30+ senior in-house communications leaders to explore how AI is already being used in the industry, where it’s adding value, and the challenges still ahead. Curious, cautious, but already experimenting – the insights make for a fascinating read

What is AI doing for in-house communications and marketing teams? - we asked 30 senior leaders and this is what they told us......

Confession time: I'm not typically one to jump into the LinkedIn posting fray. I've always preferred to observe and learn. But with the incredible pace of change happening in our world, especially in the realm of internal communications, it feels like now is the time to start sharing thoughts and fostering conversations. There's just too much to talk about, and too many insights to exchange! Having spent over a decade in internal comms, I've seen countless shifts, but perhaps none as intriguing and impactful as the rise of AI. And honestly? It's truly has become a tool I can't live without, both professionally and personally. Whether it's helping me kickstart a tricky draft for a company announcement, or simplifying the daunting task of planning family meals (because, let's be real, who has time for that?). The many different AI tools I use for different things have all become indispensable assistants. (Maybe that's a post for another day!) When my teams and I first started experimenting with AI tools for drafting routine announcements or repurposing content for different channels at work, the efficiency gains were undeniable. It was saving precious time on mundane tasks, allowing us to focus on more strategic initiatives, and for me at least, it felt like having an incredibly diligent, albeit slightly robotic, assistant. However, what quickly became clear was AI's inherent limitation: the human touch. While it can generate text, it struggles with genuine empathy, nuanced understanding of organizational culture, and the authentic connection that truly resonates with employees. Internal comms, at its core, is about building relationships and fostering a sense of belonging. AI can augment our efforts, providing powerful support for content creation and distribution, but it can't replace the genuine human connection that defines effective IC. That's why, even as I embrace AI for efficiency, I make a conscious effort to maintain that vital human element. It means dedicating time to truly listen to employees through surveys and informal chats, crafting messages that speak to their experiences, and ensuring leadership communications feel authentic and relatable. It's about using AI to free up time to be more human, not less. So, as we navigate this evolving landscape, how are you balancing AI's efficiency with the irreplaceable human element in your internal communications strategy? I'd love to hear your experiences and perspectives! #InternalCommunications #AIinComms #EmployeeEngagement #FutureofWork #CommsExpert