Sanofi and frog launch WhatsApp channel for healthcare professionals

Trusted medical knowledge should be within everyone’s reach. In many regions, healthcare professionals face urgent challenges with limited infrastructure and minimal support. To help bridge this gap, Sanofi’s Global Health Unit is working to improve care quality in underserved areas where direct communication about medicines is often restricted. In partnership with frog, Sanofi launched a WhatsApp channel to deliver relevant and reliable scientific and educational content directly to healthcare professionals in real time. frog helped shape the content strategy and develop the first wave of posts with the goal of empowering practitioners to improve care and strengthen local health systems. Thanks to the channel launched by Sanofi’s Global Health Unit, thousands of medical professionals now have direct access to scientific resources, practical guidance, and global health insights.    Read the full client story here ➞ https://fro.gd/4398F9C #MakeYourMark Gagandeep Gadri Benjamin Alleau Noemie Lauer Christopher Baird Thierry Kok 葉俊廷 Justin L. Deng Zhi Tan JoAnne S. Nikki Jacobs Jerrica Ang Wong Eng Geng Clarissa Edeline Yu Loh Jia Xin 罗佳欣 Ryan Mok Ethan Low Nada Khan Suratee Chiara Diana Jeremy N. Sharon Choong Myra Liow PekKee SUM Andreas Markdalen

TikTok has quickly evolved from a fun entertainment app into a powerful tool for sharing knowledge and healthcare is no exception. Across the world, and increasingly in Ethiopia, doctors, pharmacists, and nurses are using the platform to educate the public on everything from lifestyle tips to drug specific information. This shift is making health knowledge more accessible than ever. But this rapid change also brings new challenges. Sharing medical or drug related information is a legally regulated service. Traditionally, such advice was limited to clinical settings or official channels. Now, with millions turning to social media for health guidance, regulators must ask: How can we keep pace with this new reality? The answer is to modernize existing regulations. Authorities should set clear guidelines for healthcare professionals, verify who is authorized to share medical content, and strengthen monitoring systems to stop misinformation before it causes harm. At the same time, it’s important to embrace the opportunities this shift creates. When done responsibly, social media can significantly improve public health awareness and expand access to reliable information. Our team is dedicated to this mission. We provide accurate, evidence based medical information and professional healthcare services online always aligned with legal and ethical standards. Need trusted medical help? Consult a doctor online from the comfort of your home Get expert drug and treatment information Order medication and have it delivered to your door Call us now at 6636 to speak with a healthcare professional or start your consultation today. The future of healthcare is digital and by balancing innovation with accountability, we can build a safer, more informed, and healthier society online. 📲 Follow us on TikTok: @medanitmedical for daily expert health tips and trusted medical information.

💥 The future of KOL engagement is digital. As Medical Affairs continues to evolve, the line between Key Opinion Leaders (KOLs) and Digital Opinion Leaders (DOLs) is disappearing. From social listening to targeted digital engagement, teams that adapt now will build stronger relationships, share insights faster, and amplify their scientific impact. Discover three digital strategies to engage KOLs effectively in today’s connected world. 👉 Read the full blog: https://lnkd.in/dsqYQ8ET #MedicalAffairs #DigitalEngagement #KOLEngagement

🌟 Understanding Digital Opinion Leaders (DOLs) Many Medical Affairs teams are beginning to identify and engage with Digital Opinion Leaders — experts who influence the medical community online. At Acceleration Point, our Accelerated Insights program helps teams connect with DOLs who meet the three Rs: 🔹 Relevant: They discuss meaningful scientific or medical content. 🔹 Reach: They engage broad, active audiences online. 🔹 Role: They hold key positions as HCPs in specialized areas. Engaging with DOLs unlocks powerful insights and strengthens your impact within the medical community. #MedicalAffairs #DigitalOpinionLeaders #AcceleratedInsights

💬 Social media isn’t just for marketing—it’s transforming how Medical Affairs identifies and engages thought leaders. Discover how your team can use social listening to find Digital Opinion Leaders (DOLs), uncover real-time insights, and strengthen scientific exchange online. Learn why social media is now essential to KOL strategy and how to make it work for your organization. 👇Read the full blog: https://lnkd.in/dxGCqahi #MedicalAffairs #SocialListening #KOLEngagement

“We know from our community that many people living with SMA want to participate in research but face barriers in accessing clear and timely information.” – Dr. Nicole Gusset, CEO of SMA Europe Our brand-new Clinical Trials Finder is here to change that. This interactive website makes it easier for people living with SMA, their families, and healthcare professionals to find and explore ongoing clinical trial opportunities — all in one patient-friendly place. 🔗 Access the website here: http://bit.ly/4gBNl29  🔗 Q&A subsite: http://bit.ly/46k2PVc #SMA #ClinicalTrials #PatientAdvocacy #SMACommunity #Research #weareone

Your WhatsApp could be your hospital’s most powerful front desk. From reminders to reassurance, every message can improve patient trust, convenience, and loyalty. At HMS Consultants, we help hospitals and healthcare setups use WhatsApp as a structured, compliant, and patient-friendly communication system. Here’s how it transforms everyday operations  - Appointment Reminders: Reduce no-shows and ensure a smooth OPD flow. - Discharge Follow-Ups: Show patients you care even after they’ve left. - Health Tips & Broadcasts: Keep your audience informed and engaged. - Feedback & Reviews: Collect insights that build credibility and online reputation. In healthcare, the smallest message can make the biggest difference because patient engagement doesn’t end at discharge. [patient engagement ideas, hospital marketing, hospital branding, clinic marketing, WhatsApp marketing, healthcare marketing strategy, HMS Consultants] #HMSConsultants #HealthcareMarketing #PatientEngagement #WhatsAppForHealthcare #HospitalBranding #HealthcareCommunication #DigitalHealthStrategy

Clinical trial sponsors are often led to think, “Well, the science looks strong. We don’t need significant investment in patient recruitment advertising. The trial seems promising, so the patients will find it.” Right. And I don’t need headlights because, technically, the road is there whether I see it or not. The truth? Even the most potentially groundbreaking studies can’t enroll themselves. If they could, they would. Or, there would be one single agency that could always guarantee results. Have you found them yet? Yeah, neither have we. Awareness doesn’t just happen. It’s carefully crafted and built: ethically and humanly through messaging that meets patients where they are. Effective advertising IS NOT manipulation; it’s awareness and translation. It’s how we take protocol language that dares you to read it and turn it into a human invitation: “This might help, and here’s what it really means for you.” At ClinVana, we don’t run ads for clicks. We create them for connection. Because when done right, patient recruitment advertising isn’t about “filling slots.” It’s about opening doors. #PatientEngagement #ClinicalTrials #TheHumanProtocol #PatientRecruitment #ClinVana

When Reach Shouts, Intent Listens ... and That’s Where ROI Lives. In pharma marketing, everyone’s chasing reach. How many HCPs did we engage? How many impressions, clicks, or scripts did we get? But here’s the uncomfortable truth: Reach without intent is noise! A rep can visit 100 doctors, but if none believes in the science or remembers the story, then what did we really achieve? A post can go viral, but if no one acts, was it impact or just algorithmic applause? You can flood social media with beautiful content to tick boxes, but if it doesn’t build trust, it’s decoration, not impact. ROI isn’t in the reach. It’s in the resonance. Every rand, every hour, every click only matters if it moves hearts and decisions. It’s in the quiet “yes” a doctor says when they finally believe in your science, not your slides. It’s in the subtle moment a mom chooses your product, not because it’s trending, but because she trusts it. It’s in the patient who finally understands their condition because your education wasn’t a campaign, it was clarity. That’s where ROI truly lives. Not in the number of eyes that saw your brand but in the number of hearts and minds that believed in it. Intent is what converts reach into return. It’s the difference between being seen and being believed. Between awareness and advocacy. Between pharma marketing and health impact. I say in many of my posts, we're not striving to be promoters, but rather enablers. Maybe it’s time our dashboards evolved from “how many” we reached to “how deeply” we connected. Because reach is just volume. But intent? That’s influence. And that’s the kind of ROI that truly moves medicine forward. #PharmaMarketing #HealthcareStrategy #BrandImpact #HCPMarketing #ConsumerHealth #ROI #IntentOverReach #TrustOverTrends #PurposeDrivenMarketing Adcock Ingram Trinity Pharma (Pty) Ltd Macleods Pharmaceuticals South Africa SUN PHARMA GROUPE ETHICA AstraZeneca

Authenticity: NOT just a buzzword — A competitive advantage. This week on MSL Talk, I sit down with Dr. India Scales, PharmD, Medical Science Liaison at AstraZeneca, to talk about the power of being your authentic self in Medical Affairs. India shares her journey from clinical pharmacist to MSL — the setbacks, the lessons, and how embracing vulnerability helped her grow into a confident communicator and trusted scientific partner. We dive deep into: ➡️ The role of authenticity in building trust and credibility ➡️ How to balance professionalism with being “human” ➡️ Why vulnerability and self-awareness are essential MSL skills ➡️ How to stay authentic on social media while respecting compliance Whether you’re new to the MSL role or a seasoned professional, this conversation is a reminder that your story, your voice, and your humanity are your greatest assets. 🎧 Tune in to “Authenticity: The Human Side of Being an MSL” — now streaming on MSL Talk.