How to annoy creators (as an influencer manager): Spoke with the extremely talented Louisa Warwick last month (runs a successful agency AND is an influencer) - she had some important advice for brands who don't want to frustrate their creators: 1) Don't micromanage 2) Be very transparent about your goals / offer 3) Trust your creators And the key to all of that... PICK THE RIGHT CREATORS. If you don't feel like you can do those things with your creators, you probably have the wrong creators. #influencermarketing #creatormarketing #creatorcommerce #socialcommerce #affiliatemarketing
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2moSpot-on advice Gary! Creator trust is key. At Jaiinfoway (www.jaiinfoway.com) our AI services like influencer analytics and campaign optimization ensure brands pick the right creators. Your 3 tips resonate. Let’s connect to enhance creator marketing with AI!