How Genius Sports is helping brands target sports audiences with precision

Genius Sports is accelerating measurable brand results through its precision fan data with the recent acquisition of Sports Innovation Lab. It’s important to provide brands the ability to deliver sponsorship and advertising impact that goes beyond reach, tying campaigns directly to fan behaviors and outcomes. By innovating at the intersection of data, activation, and live sports, Genius is setting a new standard for accountability and growth in sports marketing

Fan intelligence is becoming the most valuable currency in sports. This week, Genius Sports acquired Sports Innovation Lab, a move designed to create a 360-degree view of the fan journey — uniting on-field performance data with off-field behaviors like media consumption and purchases. Why it matters: 📊 Beyond stats: Rights-holders don’t just want player data, they want fan data — who’s watching, why they engage, and what drives them to spend. 🌍 Global reach: SIL brings an established client base across multiple verticals, accelerating Genius Sports’ scale. 🔁 Fan ecosystem: Integrating official data, digital behavior, and sponsorship activations creates a new model for personalized engagement. This signals a shift: the real competition isn’t just for broadcast rights, but for fan intelligence that can be monetized across content, commerce, and sponsorship. 💡 Rights-holders who can turn raw data into actionable insights will lead the next era of sports marketing. Those who can’t will remain dependent on legacy revenue streams. 📖 Read the full article here at 365247 Media: https://lnkd.in/eDfxJyTE 🫵 Join the 365247 Community: https://lnkd.in/eq4x8fif 🫵 For Brands, Businesses and Services, feature in our posts: https://lnkd.in/egP62YtG #SportsBusiness #SportsMedia #SportsTech #FanEngagement #Sponsorship #DigitalStrategy #FanData #FutureOfSports #SportsConsulting

💫 Genius Sports Acquires Sports Innovation Lab, part of Genius Sports Through the deal, Genius Sports will combine its official game data with Sports Innovation Lab’s fan intelligence to create a more unified fan journey dataset, incorporating both on-field and off-field behaviour. 🔗 Read the full article here ➡️ https://lnkd.in/e3HY54ZK #igaming #igamingnews #igamingindustry Mark Locke Josh Walker

Our latest insights article sees N3XT SPORTS sit down with Daniel Shichman, CEO and co-founder of the AI-powered sports media platform WSC Sports to discuss the rise of personalized video and mobile-first fan engagement. Based on WSC Sports research, Shichman says the sector is undergoing “a complete behavioral shift in how people discover and consume sports content” via mobile, including YoY growth in: ◻️ Personalized athlete content (260%); ◻️ Unique game highlights (319%); ◻️ Average homepage watch times (353%); ◻️ Athlete-video viewership (513%). Read our full interview with Daniel Shichman to discover how personalized mobile-video content is shaping the future of fan engagement: https://lnkd.in/d55USpSY

Sports ads just got a game plan upgrade. 🏈 In a fragmented world where games are scattered across networks, WPP’s Open Intelligence uses AI and partner insights to pinpoint the right audience for each sport. DirecTV’s programmatic transformation delivers those audiences at scale, unlocking 40% more live impressions. Together, they’re turning sports media chaos into precision plays.

Forget the old playbook for sports marketing. The game has officially changed. In Digiday, SheerID’s Lara Compton, SVP of Global Marketing, weighs in on how the sports media boom is disrupting ad tech. She argues the real opportunity isn't just in brand exposure, it's in building a lifetime of loyalty with every fan. Read the full article here: https://lnkd.in/dBrqJ2Fn

Five years from now, sports betting will create significant financial, mental (addiction), and marital problems. The trends are already concerning, and they will get worse. Companies profit enormously from it and have little incentive to address the obvious issues it creates. The normalization of sports betting is happening fast. It’s embedded in broadcasts, apps, and influencer content. What used to be a fringe activity is now marketed as entertainment. But beneath the hype is a system designed for loss, targeting those least able to absorb it.

Justin Pearse, Editor-in-Chief, NDA, sat down with Nikolaus Beier, SVP Product, Ads, Sportradar to find out how the business has extended its data expertise from powering the global sports betting industry to helping brands and agencies engage with sports fans. Sportradar’s core business remains sports data collection and distribution, with betting companies using its feeds to set odds and manage risk. But Beier said that the same data can be transformed into valuable tools for marketing. “About seven years ago, we started to build our own marketing tech stack specifically for the sports betting industry,” he explained. “We realised that the ingredients we had, and the access we had, could also help brands engage fans in real time. The idea is to give our clients the opportunity to advertise in the right sports moment, with the right sports message, at the right time.” Read the full article on NDA, link in comments.

The female fan represents 5x higher per-capita value than average sports fans. CrowdIQ helps you capture it. By integrating CrowdIQ’s behavioral analytics into your venue strategy, you shift from reactive to predictive: turning every arrival pattern, content moment, and fan interaction into a measurable competitive advantage. Ready to unlock the female fan advantage? Read more from our Female Fan Report we released last week 😎 #FemaleFans #SportsMarketing #WomensSports #FanEngagement #CrowdAnalytics #SportsAnalytics

Ever wondered where you can find a truly captive audience? 🤔 It's not on social media ❌ It's not a billboard ❌ It's not on streaming services. ❌ It's in the one place people can't multitask.... the RESTROOM. ✅ iSite Media puts your brand in 26 Pro & NCAA venues! This isn't just an ad; it's a strategic move to build brand loyalty. By associating your brand with fans' favorite teams, you tap into their passion and create instant connections. 🏈🏀 Ready to dominate a space no one else can? Let's talk about the most effective and fun advertising in sports. #SportsMarketing #Advertising #CaptiveAudience #iSiteMedia #SportsBiz #AdTech