How Green Card News boosted ad revenue with Google AdSense

Most people pause their ads when performance drops. I open GA4. In this step-by-step carousel, I’ve broken down exactly how to analyze and fix poor ad performance using GA4 — without wasting ad spend. 🔍 You’ll learn how to: -Find where your funnel is leaking -Measure real conversions -Identify your best-performing traffic sources -Optimize based on device and region data Save this post for your next ad campaign. 👇 #DigitalMarketing #GA4 #MarketingStrategy #MetaAds #GoogleAds #PerformanceMarketing

Ad-Network Shift: Raptive Lowers Eligibility Threshold to 25K Monthly Pageviews: In a significant move for digital publishers, Raptive has officially revised its entry criteria, lowering the minimum monthly page-view requirement from 100,000 to just 25,000.  The change, announced internally and confirmed via creators’ forums, opens doors to a wider range of sites while still maintaining quality and traffic standards. What’s New? Sites with 25,000–99,999 monthly […] #TechNews #Raptive

Sonat Game increased their eCPM by 44% and boosted user retention by 10% with #GoogleAdMob 🎮 By testing different ad mediation strategies, they found the perfect balance between revenue growth and user experience — helping players enjoy their game anywhere, anytime. Watch their story and learn how you can optimize your monetization too: https://goo.gle/4nszahX

If anytime you increase your ad budgets on META or Google, you effiencecy goes down and you end up getting almost the same number of purchases but with much lower ROAS - then offer optimization and A/B testing is one of the best places for you to start. Watch this vidoe to get the basics and feel free to DM us if you'd like to get more information on this topic or schedule a quick call

𝐀𝐝𝐒𝐞𝐧𝐬𝐞 𝐢𝐬 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐚 𝐦𝐚𝐣𝐨𝐫 𝐦𝐚𝐤𝐞𝐨𝐯𝐞𝐫! Starting November 6, Google is simplifying demand source management in AdSense by introducing a new Authorized Buyers control replacing the current Ad Networks block. 𝑾𝒉𝒂𝒕’𝒔 𝒄𝒉𝒂𝒏𝒈𝒊𝒏𝒈: - New authorized buyers will be allowed by default (no more auto-allow toggle). - You’ll get better visibility into parent–child buyer relationships. - DV360 stays separate — you’ll still manage it in the Ad Review Center. Publishers can already preview the new interface: Brand Safety → Content → Blocking Controls → Authorized Buyers. This shift brings more automation but also requires proactive monitoring to maintain brand safety and control over who bids on your ad space. #PPC #GoogleAdSense #AdTech #Publishers #DigitalAds #MarketingNews

We just published a step-by-step guide on 𝗵𝗼𝘄 𝘁𝗼 𝗽𝗿𝗼𝗺𝗽𝘁 𝗗𝗮𝗿𝘃𝗶𝗻 𝘁𝗼 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝗠𝗼𝗯 𝗮𝗱𝘀 𝘄𝗶𝘁𝗵 𝗨𝗠𝗣 𝗰𝗼𝗻𝘀𝗲𝗻𝘁 — the fastest way to kick off monetization. 👉 Read here: https://lnkd.in/dgt5ss2v

Big platforms are eating your budget. We’re here to change that. If you’re a gaming studio or a small marketing agency, you know the pain: - eCPI keeps rising - ROAS keeps falling And the platforms don’t care — they’re built for scale, not for you We’ve been building something different. A demand-side platform (by GrowDeck) built specifically to give smaller teams the edge. - Lower eCPI. - Start with $10. - Transparent performance. - No hidden fees. - No inflated margins. - Just clean, efficient user acquisition — with full control. Launching soon. If you manage ad spend and need to show real results, this will be worth the wait. A Made-in-India platform with an IP that can't be stolen. #DSP #UserAcquisition #GamingStudios #MarketingAgencies #AdTech #PerformanceMarketing #DigitalAdvertising #ComingSoon #LowerCPI #MarketingTools #GoogleAds #MakeInIndia

Both Meta and TikTok have recently introduced direct integrations with Google Analytics 4, making it easier than ever to connect platform data with website behavior. With multiple paid media sources connected to GA4, you can now compare cross-channel performance – All in one place. As a tool, GA4 may have taken time to grow on us, but this update is definitely a WIN.

You can now import Meta Ads data through an actual connector in GA4. They need to add one for Bing Ads, and this would be perfect. #GA4 #Meta #PPC

Online wins — but mobile dominates. In 2024, 58% of total iGaming revenue came from mobile devices. By 2029, this number will reach 67%. Players no longer wait — they click, spin, and bet instantly. To keep up, brands need formats built for the mobile era. At RiverTraffic, we help partners adapt and grow with high-performing ad formats — push, in-page, popunder, and video pre-rolls — optimized for mobile engagement. 🚀 Ready to scale your campaigns in 2025? 👉 Let’s make mobile traffic work smarter: https://lnkd.in/eY3WFtb5 #rivertraffic #igaming #mobilemarketing #affiliatemarketing #performance #digitalads #mobiletraffic