George P. Johnson Experience Marketing - India’s Post

We are incredibly proud to share the success of IBM Think on Tour Mumbai 2025, an event our team at GPJ India was privileged to bring to life. Our goal was to move beyond a standard conference and craft a strategic, multi-layered experience. This was an experience built on "Bold Plays”, a testament to what happens when deep strategy, creative tech, and flawless execution come together. Highlights included: - Building the AI Sports Club including the World’s First AI Cricket Experience, Ferrari F1 Simulator, Calling the Shots and Sevilla FC all powered by watsonx.  - Setting the stage for the strategic IBM-Airtel partnership announcement through an immersive projection storytelling. - ⁠⁠Curating an exclusive C-Suite journey key CXO leaders. - ⁠⁠Crafting a narrative journey from a theatrical opening to showcase the journey to a Viksit Bharat to a soulful Sufi music finale. - Generating 370+ news stories and 114,000+ social impressions. - Engaging 280+ attendees with our bespoke AI Sports Photo Booth - Creating an immersive hands-on neighborhood, showcasing 30+ demos and activations This is experience marketing at its most impactful. A huge thank you to our clients at IBM and to the entire GPJ India team for a flawless execution. #GPJIndia #IBMThink #EventProfs #ExperienceEverything #ThinkMumbai