How custom GPTs can revolutionize your marketing workflow

🌐 The Future of Digital Marketing: Tools Shaping 2025 🌐 Digital marketing is evolving faster than ever, and staying ahead means knowing the right tools that can enhance strategy, creativity, and performance. Here are some of the latest innovations transforming the way we work: ✅ Predis.ai – AI-driven content and ad creative generator that simplifies social media marketing with ready-to-publish visuals and videos. https://www.predis.ai ✅ Adobe AI Agents – Intelligent website agents that customize user experiences in real-time based on traffic sources and behavior. https://lnkd.in/gPRb9et2 ✅ Omneky – Automates ad campaigns across channels using AI to generate, optimize, and scale creatives. https://www.omneky.com ✅ Otterly.ai – A new way to monitor brand presence in AI-powered search results, a crucial step as SEO shifts to generative AI. https://www.otterly.ai ✅ Next-Gen Attribution Models – Neural networks and advanced modeling frameworks offering deeper insights into multi-channel campaign effectiveness. https://lnkd.in/gF7VFbix ✅ StructuredWeb’s ChannelGPT – Designed for partner ecosystems, enabling automated co-branded campaigns and localized marketing execution. https://lnkd.in/gi569btz 💡 These tools highlight one truth: AI is no longer just an assistant—it’s becoming a core partner in marketing. The key is to balance automation with creativity, strategy, and human insight. 🔗 As professionals, adapting to these tools today means gaining a competitive edge tomorrow.

AI cannot do Marketing! A marketer's role has become ever more complex, it spans strategy, blog posts, ads managements, website management, sales collateral, and webinars (to name a few). Technically most, if not all tasks that marketers do can be done by some form of AI, however I really question if this is marketing? I think a lot of marketers, don't actually practice marketing most of the time, but it's not their fault. Marketing has become a machine expected to churn out an endless stream of “stuff.” It makes for an interesting and varied career, but also an overwhelming one. We’ve all heard the phrase “do more with less.” The reason I think AI cannot do marketing, is because the tools I've seen launched recently, notably by HubSpot is producing output, but not actually doing what marketing is supposed to do, connect, engage and inspire an audience. The other issue is AI will break current marketing channels. Social will be the first one to go. If everyone is using AI to generate posts, which users will still be there to engage? We will end up with AI talking to AI, with no real value added. There is always room for truly original content, but this will really have to sit head and shoulders above any other content, be those really memorable moments, that are talked about at Cannes, the Sony Bravia bouncing balls, the VW Lemon ad. These stand out pieces are just too far and few between, but at least the 10 blog posts, 20 social posts, 5 podcast episodes, 3 email nurture and 2 landing pages has been generated in the background, so you now have time to create these stand out pieces.

🚨 Game-changer alert: One press release can now become an entire marketing campaign in minutes. PR Newswire just launched Amplify—an AI platform that's about to level the playing field for small businesses everywhere. Here's what caught my attention: Most small businesses struggle with marketing because they lack resources. They write one press release and hope for the best. Meanwhile, big corporations have entire teams creating videos, blog posts, social media content, and personalized media pitches. Not anymore. Amplify changes everything: ✅ Takes your single press release and transforms it into comprehensive multichannel campaigns ✅ Creates videos, blog posts, and social content automatically ✅ Generates personalized media pitches in minutes ✅ Optimizes content for AI-driven search engines ✅ Built on 70 years of global distribution expertise This isn't just another AI tool. It's a complete shift in how small businesses can compete. Imagine writing one piece of content and having AI create: → Professional video content → SEO-optimized blog posts → Social media campaigns → Targeted media pitches → Multi-format marketing materials All in minutes, not weeks. The barrier between small business marketing and enterprise-level campaigns just got demolished. Smart entrepreneurs will use this to punch way above their weight class. While others are still manually creating content, early adopters will be running sophisticated, multi-channel campaigns at a fraction of the cost. The question isn't whether AI will transform marketing. It's whether you'll be leading the charge or playing catch-up. How are you planning to leverage AI to scale your marketing efforts in 2025?

Tired of talking about AI? Yeah, you’re not alone. I’m proud to have been the analyst behind the newly released Content Marketing Institute’s B2B Content and Marketing Trends: Insights for 2026 report. And guess what - the data back it up: AI isn’t the only thing marketers are thinking about. This year’s biggest story isn’t who shouts “AI” the loudest. It’s who can breathe with it - the teams that have built the lungs for endurance and know how to mix AI with the rest of modern marketing’s elements. Because AI may be the oxygen in the room, but oxygen without lungs is still useless. Over 1,000 B2B marketers weighed in on what they’re doing with (and without) AI - and how they’re planning their budgets, content, and programs for 2026. The results? A fascinating mix — some inspiring, some a little sobering - across: Content strategy effectiveness AI-powered marketing tools Thought leadership First-party data & governance Experiential marketing Personalization Account-based marketing (ABM) Marketing budget priorities for 2026 Also massive thanks to some brilliant minds who helped contribute to the analysis - including @BriaBell ,Tyrona (Ty) Heath , Ann Handley Zontee Hou , Stephanie Losee and Molly Soat Oh, and spoiler alert — my biggest takeaway? It’s time to double down on people. Be the zig to everyone else’s zag. Tools amplify talent - for better OR worse - but they don’t replace it. You don’t get better marketing by swapping out people for tech, or by turning your team into fancier tool operators. Marketing has never been about one type of person, one technology, or one channel. It’s always been a mix. Back in 1948, James Culliton - who coined the term “marketing mix” - likened marketers to bartenders. The job isn’t to pour a single perfect ingredient; it’s to combine the right people, tools, and ideas into something stronger, more balanced, and infinitely more interesting than any element on its own. The advantage? It’s still in the mix. (Link to the report in the first comment.)

The B2B Content and Marketing Trends: Insights for 2026 report is now live! It reveals real insights from 1,000+ B2B marketers — what’s working, what’s not, and how pacesetters are using data, thought leadership, personalization, and more to stand out. Check out the report and Robert's takeaways. 👇

Content Marketing Institute released our B2B Content and Marketing Trends: Insights for 2026 report today! Based on insights from 1,015 B2B marketers, this year’s findings reveal trends shaping the future of B2B marketing. Check out these actionable benchmarks to help optimize your content strategy, leverage emerging technologies, and drive measurable business results. Many thanks to Robert Rose, the Content Marketing Institute team, Ann Handley, Bria Bell, Zontee Hou, Tyrona (Ty) Heath, Stephanie Losee, Molly Soat, and everyone who took the survey!

As part of an HR think tank, I pay attention to others who are helping any profession to uplevel. Robert Rose’s insight here for marketers feels pretty universal. “Tools amplify talent - for better OR worse - but they don’t replace it. You don’t get better marketing by swapping out people for tech, or by turning your team into fancier tool operators.” #talentmanagement The Institute for Corporate Productivity (i4cp)

Marketers increasingly prioritize automation investments: A Report Marketers are increasingly prioritising automation investments, with generative AI emerging as a central focus for the advertising industry in 2025. While AI applications like data analysis, market research, and copywriting are gaining traction, many marketers are still taking a piecemeal approach, focusing on short-term solutions rather than overarching strategies. The report highlights that despite growth in automation investment, 86% of advertisers report a lack of synchronisation between creative and media processes, pointing to an opportunity for improvement in how AI is integrated across marketing ecosystems. Marketers are looking to implement AI and automation more effectively across their operations, but the challenge remains how to balance efficiency with long-term strategy. The report reveals that 63% of respondents view generative AI as the most critical consumer trend, while 14% believe their creative and media are fully synchronised. Marketers must shift focus from short-term gains to bigger-picture strategies to improve integration and performance. Digital channels like social media, digital display/video, and connected TV (CTV) continue to dominate ad budgets, with social media spending expected to increase significantly. Marketers are shifting towards greater investment in automation, but aligning AI within broader strategies is key to maximising its potential. #AI #Automation #MarketingTrends #Advertising #GenerativeAI #DigitalMarketing #Efficiency #StrategicGrowth

Marketers increasingly prioritize automation investments: A Report Marketers are increasingly prioritising automation investments, with generative AI emerging as a central focus for the advertising industry in 2025. While AI applications like data analysis, market research, and copywriting are gaining traction, many marketers are still taking a piecemeal approach, focusing on short-term solutions rather than overarching strategies. The report highlights that despite growth in automation investment, 86% of advertisers report a lack of synchronisation between creative and media processes, pointing to an opportunity for improvement in how AI is integrated across marketing ecosystems. Marketers are looking to implement AI and automation more effectively across their operations, but the challenge remains how to balance efficiency with long-term strategy. The report reveals that 63% of respondents view generative AI as the most critical consumer trend, while 14% believe their creative and media are fully synchronised. Marketers must shift focus from short-term gains to bigger-picture strategies to improve integration and performance. Digital channels like social media, digital display/video, and connected TV (CTV) continue to dominate ad budgets, with social media spending expected to increase significantly. Marketers are shifting towards greater investment in automation, but aligning AI within broader strategies is key to maximising its potential. #AI #Automation #MarketingTrends #Advertising #GenerativeAI #DigitalMarketing #Efficiency #StrategicGrowth

Marketers increasingly prioritize automation investments: A Report Marketers are increasingly prioritising automation investments, with generative AI emerging as a central focus for the advertising industry in 2025. While AI applications like data analysis, market research, and copywriting are gaining traction, many marketers are still taking a piecemeal approach, focusing on short-term solutions rather than overarching strategies. The report highlights that despite growth in automation investment, 86% of advertisers report a lack of synchronisation between creative and media processes, pointing to an opportunity for improvement in how AI is integrated across marketing ecosystems. Marketers are looking to implement AI and automation more effectively across their operations, but the challenge remains how to balance efficiency with long-term strategy. The report reveals that 63% of respondents view generative AI as the most critical consumer trend, while 14% believe their creative and media are fully synchronised. Marketers must shift focus from short-term gains to bigger-picture strategies to improve integration and performance. Digital channels like social media, digital display/video, and connected TV (CTV) continue to dominate ad budgets, with social media spending expected to increase significantly. Marketers are shifting towards greater investment in automation, but aligning AI within broader strategies is key to maximising its potential. #AI #Automation #MarketingTrends #Advertising #GenerativeAI #DigitalMarketing #Efficiency #StrategicGrowth