Grant Lee’s Post

The New York Times profiled a start-up with 28 employees serving nearly 50 million users. That company is us. The traditional startup playbook: raise massive funding, hire hundreds of employees, and worry about profitability "later." But there's another way. Everyone at Gamma could fit in a small restaurant. We're not just surviving—we've been profitable for 15+ consecutive months, with revenue growing month over month, and lifetime negative net burn (we have more money in the bank than we've raised). This isn't an accident. We've deliberately designed our organization to maximize impact per person. Instead of creating specialist silos, we hire versatile generalists who can solve problems across domains. Rather than building management hierarchies, we find player-coaches who both lead and execute. Our team leverages AI tools throughout our workflow - Claude for data analysis, Cursor for coding efficiency, NotebookLM for customer research synthesis. These aren't just productivity hacks; they're force multipliers. Examples: — When our growth PM needed better analytics, he didn't file a ticket with a data team—he built a self-serve system that anyone can use without SQL knowledge. — When our marketing lead needed to understand our customers better, she fed thousands of interactions into an LLM and created actionable personas that now guide our entire strategy. — When our design team needs to test a hypothesis, we create a rapid prototype and show it to our power users. What we're seeing isn't just about "doing more with less." It's about fundamentally changing what's possible per person. The most valuable employees aren't specialists who excel in narrow domains - they're resourceful problem-solvers who continuously expand their capabilities. This approach creates remarkable resilience. Since everyone understands multiple functions, we don't have single points of failure when someone leaves or moves to another project. If you're building today, the question isn't how quickly you can scale headcount … it's how much impact you can create with the smallest possible team. The future belongs to tiny teams of extraordinary people.