This Driver’s Day, we built a campaign around a simple yet powerful sentiment: “𝐃𝐫𝐢𝐯𝐞𝐫𝐬 𝐤𝐚 𝐒𝐚𝐦𝐦𝐚𝐧, 𝐃𝐢𝐥 𝐬𝐞 𝐒𝐚𝐥𝐚𝐦.” To bring this thought alive, we created a heartfelt film entirely through AI. Every frame, 𝐜𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫 𝐚𝐧𝐝 𝐬𝐞𝐭𝐭𝐢𝐧𝐠 𝐰𝐚𝐬 𝐀𝐈-𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐭𝐨 𝐜𝐚𝐩𝐭𝐮𝐫𝐞 𝐦𝐨𝐦𝐞𝐧𝐭𝐬 where drivers are treated with the dignity, pride and gratitude they truly deserve. From being welcomed like VVIPs on the road, to being honoured at a dhaba, to being celebrated at a warehouse, each scene was crafted to echo respect. Partnering with Eicher Trucks and Buses on initiatives like this reminds us why storytelling matters: to shine a light on resilience, celebrate dedication and spark conversations that go beyond the brand. Rishav Bhadoriya Shradhha Bhatia Kritika Gupta Pragya Santani 🎬 Watch the film here: https://lnkd.in/gWX5nQhB