Beyond Meat launches test kitchen for new products

🌿🥩 BEYOND MEAT LAUNCHES TEST KITCHEN FOR LIMITED DROPS OF NEW PRODUCTS As it works to turn around its sales and eliminate its debt, US plant-based pioneer Beyond Meat has debuted a new strategy to launch its innovations. The company has unveiled Beyond Test Kitchen, a customer-led approach to product development, giving them an exclusive first taste of its new proteins before wider rollout. Each product is produced in limited quantities and sold in fashion-industry-style drops exclusively on Beyond Test Kitchen’s direct-to-consumer website. Its first products are the much-anticipated Beyond Ground and the mycelium-based steak that has only been available in restaurants, and they’ve been selling fast. The move comes amid a media storm for the company. Its stock fell to an all-time low of 85 cents last week, after announcing the early settlement of an exchange offer for convertible bonds to eliminate over $800M of debt. Read the full article here: https://lnkd.in/eXK8q_FX #GreenQueen #altprotein #plantbasedmeat #futurefood #foodsystems #sustainability