Transcript

We do a ton of geotargeting, we do a ton of work with influencers and really just try to build an authentic community. I think that from the beginning of Sweet Lawrence, like we never had a huge marketing budget. We grew based on word of mouth, like friends, loving the product, having a great experience, having a great experience with an interaction with the product, or like even emailing customer service at Sweet Lawrence and asking a question about baking or suggesting a new product they want. We really want them to feel like we're their friend, OK? We like sweet Lorens exist to like really make the baking world better and figure out what the modern consumer wants. So we just stay really close to the customer. And as we grow in retailers, we're now in over 30,000 grocery stores. You know, where how did Geo target and really reach, you know, and, and announce when new flavors come to different parts of the country, OK.