Transcript

Farmers have been pushed to the tightest of margins, they've been pushed to the absolute edge in all respects. And really, if we're now asking farmers to do something different to what we've asked in the past where it was yield at all costs and we're now saying actually we want nature, which landscapes and nutrient dense food and so on, then this has to be a collaboration. There has to be a sense of community, a sense of joint purpose and, and, and support. And part of that course is financial support, but a lot of it is just that on a human level. And I can't tell you the importance of this event at creating that sense of of connection and giving people the courage to go forward, because it is a question of courage. It's very, very difficult when you're up against the wire to abandon cultural financial pressures and do something completely different. So Groundswell has been absolutely pivotal in making that possible.