HOW TO BRAND & MARKET AN INJURY LAW FIRM (LIVE CASE STUDY) We’re starting with one that’s currently in motion: CourtLaw Injury Lawyers, based in New Jersey. The problem wasn’t just one thing. It was everything working just enough to not get fixed. – Paid media spend was bleeding money with low-to-no quality leads – Organic traffic wasn’t converting – The answering service didn’t speak the language (literally and culturally) – The website wasn’t filtering or qualifying – The brand voice was nowhere to be found And yet, the firm had real trial lawyers and a 30+ year history of wins. So we pitched a single idea. “Boo-Boo Lawyers” A campaign built to: – Cut through a saturated space – Speak human (in English and Spanish) – Create a system that qualifies leads before the firm wastes time – Show up where the clients are, not just where the competitors go We built https://booboolawyers.com platform, powered by https://courtlaw.com, including a new website, a new intake system, a new AI receptionist, and a brand campaign that doesn’t sound like everyone else. This post is part 1. Next post breaks down how we rebuilt their intake flow using AI Maria from SaveYa Tech Chris Lanzilli. After that, we’ll post campaign results—live. And if you’re another firm in any industry dealing with dead leads, dead work, or dead creative, follow along or DM. #branding #marketing #booboolawyers #courtlaw #casestudy

Law just had its iPhone moment. 🚀 I’ve spent last week at #ClioCon and the Great Legal Marketing, LLC Summit, and the message was unmistakable: AI isn’t a future add-on. It’s already reshaping how lawyers serve clients, from intake to drafting to strategy, for BigLaw and solos alike. At Osborne Law, we’re leaning in. My focus is simple: use responsible AI to deliver faster turnarounds, clearer communication, and stronger work product while protecting client privacy and ethics every step of the way. To be certain more is coming. Grateful to the organizers, vendors, speakers and fellow attorneys who shared real playbooks and inspired action. Meeting the people I’ve been listening to on podcasts and following here really pulled it all together (Jason Hennessey, Conrad Saam, Kellam T. Parks, Brian Glass, Gyi Tsakalakis, Billie Tarascio to name just a few). Your energy and transparency are moving the profession forward. 🙏 If you’re a colleague curious about practical adoption, let’s connect. If you’re a client or referral partner, expect smarter service and more time focused on what matters. The new paradigm is here. #ClioCon2025 #GreatLegalMarketing #LegalAI #FamilyLaw #CTLaw #ClientExperience

As a creator who just happened to go to law school, I realized something early on: the law is outdated. The legal world hasn’t caught up to how people actually make money today. Creators, entrepreneurs, and digital professionals are building entire businesses online, yet most of the tools and resources meant to protect them were written for a completely different era. That disconnect is what inspired me to build Social Docket, an AI-powered platform providing modern legal tools for the creator economy. Too many platforms try to help creators without ever having been one. When you’ve lived in both worlds—the contracts, the campaigns, the brand deals, the late-night edits—you see the gap clearly. Lawyers and creators are speaking completely different languages. Legal shouldn’t feel like a foreign language. It should feel accessible, modern, and built for how creators actually work. When that happens, everyone wins. Creators ask the right questions. Lawyers answer the right questions. And both sides save time, money, and ultimately make more of it. We don’t need to replace the legal system. We need to update it for the creator economy. 👉🏾 Follow me, Kameron Buckner, for insights on the creator economy through the lens of a lawyer, creator, and legal tech founder on a mission to make legal education, contracts, and business strategy more accessible for creators. #CreatorEconomy #LegalTech #InfluencerMarketing #SocialDocket

A warm welcome to Three Points Law, the 14th firm to join our pioneering House of Brands group. Founded by experienced sports and technology lawyers Simon Leaf and Tom Murray, Three Points focuses on technology, sports and commercial law and launches with more than a dozen founder clients including well-established international technology suppliers and fast growth media and real estate businesses, through to high-profile athletes, football clubs and entrepreneurs. From the outset, the firm is integrating AI platform Legora and Qanooni into its service delivery. Combined with operational innovation within Excello Law’s House of Brands platform, this enables Three Points to move beyond the hourly rate model for a more value-driven legal offering for clients. Three Points' launch has received extensive media coverage including in The Lawyer, Law360 and City AM. Read more here: https://lnkd.in/eDrst3Da

Former USPTO director David Kappos says there’s “a better chance than ever” that the Patent Eligibility Reform Act will become law, as debate over Section 101 reaches a new peak. New USPTO chief John Squires has already signalled a pro-patent stance, overturning a PTAB ruling against Google’s DeepMind within days of taking office. Discover what this could mean for AI patentability and US innovation: https://ow.ly/mbGX50XfNSw #PatentReform #InnovationLaw #PatentEligibility

Former USPTO director David Kappos sees “a better chance than ever” for US patent eligibility reform after a Senate subcommittee hearing, as new USPTO director John Squires signals a pro-patent shift. Squires quickly vacated a PTAB rejection of a Google DeepMind patent, hinting at a more AI-friendly Section 101 approach. Explore how these developments could reshape patent law in the US: https://ow.ly/EC2F50Xf066 #PatentLaw #USPTO #PatentReform

AI is cool and all that but sometimes we just need to get better at process. Less sexy, but it’s where change starts. Internally, law firms are undoubtedly improving in that area. And I’m excited to continue playing my small part. But it’s the client facing side which is still ripe for disruption. Law firms understandably tred cautiously as any shift towards productising services means a corresponding shift towards becoming a tech company (let’s save that for another post). But that’s why it’s the tech space, and tech-led firms, that may fill this gap quicker. To test this, earlier this year, I (together with Ursula Rice) built an MVP online prenup builder. Link below… How could we transform the experience to make what is typically a complex, clunky, bespoke, multi stage process into a fast, efficient, standardised, digital solution that fits the bill for the average consumer? We’re not the first to do this, but hey, there’s more than one corporate law firm in the City, too. Early responses were promising, and we were pleased to see a number of clients quickly coming through the (digital) door. Particularly clients who may not have engaged with a traditional law firm for the same matter. Just goes to show, clients - whether individuals or corporates - are open to new experiences and different types of engagement with their legal providers. Especially when the process has been redesigned, from the ground up, around them. Law firms need to be alert to this and be ready to deliver on this trend before someone else does. #legalinnovation

Harvey AI is redefining how law firms practice law. It’s time to redefine how creators protect their business. I’m building Social Docket, the Harvey for the creator economy. Ten years ago, I signed a bad contract as a digital creator and left thousands of dollars on the table. In 2025, the creators fueling the $250 billion creator economy are still signing those same contracts, not realizing the money is often hidden in the fine print. Social Docket is an AI-powered platform giving creators contract clarity, accessible education, and tools to protect and grow their business. We’re not a law firm, we’re building the modern legal infrastructure that helps creators understand contracts, protect their work, and connect with trusted legal support. Millions of creators are signing contracts, negotiating brand deals, and managing partnerships every day, but most don’t have access to legal education or tools to protect themselves. Our goal is to make legal access modern and approachable, starting with tools and education, and eventually connecting creators with trusted lawyers when they need personalized guidance. Legal access shouldn’t be a privilege. It should be a tool every creator can use. Join our waitlist at socialdocketdialogue.com to be one of the first to unlock the future of legal access. #LegalTech #CreatorEconomy #StartupFounder #TechForCreators #SocialDocket

 🎙️𝗨𝗣𝗖 𝗨𝗡𝗙𝗜𝗟𝗧𝗘𝗥𝗘𝗗 (𝗔𝗜) 𝗣𝗢𝗗𝗖𝗔𝗦𝗧 – 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟯𝟮 𝗶𝘀 𝗹𝗶𝘃𝗲! 🎙️ 𝗦𝗽𝗼𝘁𝗶𝗳𝘆: → https://lnkd.in/eVnfYwcP 𝗔𝗽𝗽𝗹𝗲: → https://lnkd.in/eJyZHy-U Catch up on this week’s key UPC rulings as our AI hosts unpack Prof. Willem Hoyng’s expert analysis of the decisions from Week 43, 2025. Highlights include: 🔹 𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝗶𝗻𝗷𝘂𝗻𝗰𝘁𝗶𝗼𝗻 𝗱𝘂𝗲 𝘁𝗼 𝗽𝘂𝗯𝗹𝗶𝗰 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 (𝗖𝗗 𝗣𝗮𝗿𝗶𝘀): In 𝘔𝘦𝘳𝘪𝘭 𝘷 𝘌𝘥𝘸𝘢𝘳𝘥𝘴, the original patent was deemed invalid, but an auxiliary request was valid and infringed. However, the court found that one of the infringing products could remain on the market in view of public interest. 🔹 𝗣𝗮𝘁𝗲𝗻𝘁 𝗶𝗻𝘃𝗮𝗹𝗶𝗱 𝗮𝘀 𝗴𝗿𝗮𝗻𝘁𝗲𝗱, 𝗔𝗥 𝗮𝗴𝗮𝗶𝗻 𝘂𝗽𝗵𝗲𝗹𝗱 (𝗖𝗗 𝗠𝗶𝗹𝗮𝗻): In 𝘣𝘪𝘰𝘔𝘦𝘳𝘪𝘦𝘶𝘹 𝘷 𝘓𝘢𝘣𝘳𝘢𝘥𝘰𝘳, the patent was revoked as granted (added matter/novelty), but again an AR was upheld. 🔹 𝗣𝗜 𝗴𝗿𝗮𝗻𝘁𝗲𝗱 (𝗟𝗗 𝗧𝗵𝗲 𝗛𝗮𝗴𝘂𝗲): A preliminary injunction was granted in 𝘈𝘣𝘣𝘰𝘵𝘵 𝘷 𝘚𝘪𝘯𝘰𝘤𝘢𝘳𝘦 based on a recently granted divisional patent. 🔹 𝗣𝗜 𝗴𝗿𝗮𝗻𝘁𝗲𝗱 (𝗟𝗗 𝗛𝗮𝗺𝗯𝘂𝗿𝗴): In 𝘖𝘤𝘤𝘭𝘶𝘵𝘦𝘤𝘩 𝘷 𝘓𝘦𝘱𝘶, the court granted a PI against a company that had obtained CE marking and showcased products at trade fairs, finding imminent infringement. 𝗧𝘂𝗻𝗲 𝗶𝗻 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝘁𝗲 𝗼𝗿 𝗰𝗼𝗳𝗳𝗲𝗲 𝗯𝗿𝗲𝗮𝗸! 🚗☕ 📖 𝗙𝘂𝗹𝗹 𝗪𝗲𝗲𝗸 𝟰𝟯 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗯𝘆 𝗣𝗿𝗼𝗳. 𝗛𝗼𝘆𝗻𝗴: 👉 https://lnkd.in/eGjUr2Aw 𝗗𝗶𝘀𝗰𝗹𝗮𝗶𝗺𝗲𝗿: Podcast uses AI-generated voices – minor inaccuracies may occur. #UPCUnfiltered #UnifiedPatentCourt #PatentLitigation #CaseLaw #WillemHoyng #LegalTech #WeDoIP #PatentLaw

𝘎𝘦𝘳𝘮𝘢𝘯 𝘓𝘦𝘨𝘢𝘭 𝘛𝘦𝘤𝘩 𝘚𝘶𝘮𝘮𝘪𝘵 2025 – 𝘏𝘰𝘸 𝘈𝘐 𝘪𝘴 𝘳𝘦𝘴𝘩𝘢𝘱𝘪𝘯𝘨 𝘵𝘩𝘦 𝘭𝘦𝘨𝘢𝘭 𝘸𝘰𝘳𝘭𝘥 📅 December 4, 2025 | Convention Center Hannover Germany’s biggest gathering for legal tech is back, and it’s all about what’s next for law in the age of AI. More than 800 professionals from law firms, legal departments, start-ups, tech companies, government and academia will come together under the patronage of Federal Minister of Justice Stefanie Hubig. This year’s theme, “Next Level Law – Shaping the Future,” sets the stage for a deep dive into the changes transforming the legal field — from automated research and contract analysis to digital infrastructures, RegTech, and the new roles emerging along the way. The program spans keynotes, panels, workshops, master classes, and the live Start-up Pitch Trophy, where the most exciting Legal Tech founders present their ideas. A full day of exchange, insights, and inspiration – and the chance to connect with the people defining the future of law ⚖️   🔗 Programm and Tickets: https://lnkd.in/esvvvg6Z