My inbox gets unusually active around every festive season. To give you some samples from just today: 1. “Hari Sir, please make sure my delivery boy doesn’t come before 5pm, that’s my nap time” 2. “Sir, I’ve ordered ten diyas. Please make sure they all light” 3. And the classic - “Sir, I will be ordering from bigbasket tomorrow” People want their festivals to go perfectly and they’re not afraid to loop in the CEO to make sure it does... 😄
You really like people calling you SIR
When customers think the CEO also handles delivery timings, diya lighting, and nap schedules — that’s when you know your brand has truly achieved customer intimacy
Proof that Indian customers take ‘personalized service’ very literally! 😂
Simple - trust!!!
Sir, with due respect, do people still use Big Basket? I am sure a few old Boomers or some Millennials (who don't wish to download Blinkit/Zepto) might still be using BB.
Epic
That’s what we love about the festive season. A customer recently reached out saying, “It’s Diwali and I want to send some sweets to Frankfurt. Please make sure it’s a fresh batch and reaches in two days.” Our whole team got together to make it happen.
All 3 Conversation States How Much People Trust Big Basket!!!! That's the Impact Big Basket has created in All our Lives. Cheers to 🚀🚀. Onwards and Upwards
The level of “CEO involvement” during festive planning is unmatched.😅
AI Enthusiastic | Azure | Agile | Dot Net and Microsoft Technologies | Senior Lead Consultant at Nucleus Software
1wEvery founder/CEO should atleast spend 15-30 mins reading the customer's mail. It's the only metric that never lies.