B2B marketers struggle with data connection, new infographic shows

B2B marketing is at a crossroads. Marketers have the tools and teams they need—but disconnected data and inefficient workflows are holding them back. The 2025 State of B2B Marketing report with Demandbase reveals how future-ready B2B teams are uniting data, automation, and AI to drive smarter growth. Based on insights from 500+ B2B marketing leaders, the findings show what it takes to move from potential to performance. Explore what’s next for B2B growth: https://lnkd.in/gW_-e2Mb

The State of B2B Marketing is changing fast. Are you ready? Demandbase's latest research with The Harris Poll reveals that while 96% of marketers have a go-to-market strategy, fewer than half feel equipped to meet today’s challenges. Here’s what else we uncovered: 📈 Only 45% feel confident connecting data across teams 📈 65% use a hybrid KPI model, but few track qualified accounts regularly 📈 Automation tops the wishlist for managing budgets and optimizing campaigns Check out more of the report findings in the infographic: https://okt.to/iXZYqb #AI #B2Bmarketing #B2B

B2B marketing is entering a new era: one defined by AI, data-driven strategy, and precision engagement. According to Forrester, the most successful B2B organizations are using AI to move beyond traditional campaigns and toward dynamic, insight-led buyer experiences that evolve in real time. At TSL, we help tech brands rethink their marketing workflows to meet this new standard—aligning sales and marketing, leveraging automation, and building a data-first foundation for growth. 📖 Explore Forrester’s take on the next wave of B2B marketing: 👉 The New Era of B2B Marketing: https://lnkd.in/dqvQ6i2w #TSLMarketing #B2BMarketing #AIDriven

💡 Did you know that 96% of B2B marketers already have a go-to-market strategy — yet many still feel unequipped for today’s demands? Our latest research with The Harris Poll uncovers how marketers are adapting to a new growth equation powered by AI, automation, and connected data. As planning season kicks into gear, these insights are a must-read for any B2B marketer looking to stay ahead. Explore the key findings in our latest infographic: 👉 https://okt.to/G7IhgE #AI #B2Bmarketing #B2B #Marketing

B2B marketing has evolved and so have the demands on marketers. Today’s B2B marketers must be analytical, data-driven, fluent in AI, and deeply connected to the entire customer journey. The role is more complex than ever, and CMOs face new challenges in keeping pace. In part 3 of our 5 part B2B marketing series, Rob Sanchez shares how we're bringing clarity to this complexity. Our mission is to simplify the sophisticated — building intelligent, data-powered solutions that make it easier for marketers to succeed. #FutureOfB2BMarketing

If you're a B2B marketer looking to choose a webinar for next week, this is THE one. Cos Mingides and Richard Parsons will discuss B2B Marketing Effectiveness and what drives customer purchasing decisions. To quote a few ideas: "90% of B2B sales go to the brand that's front-of-mind when buyers are ready. But here's the problem: everyone's using the same AI tools, creating the same content, fighting for the same attention. How do you stand out when algorithms are making everything look identical?" You can also meet Richard Parsons live in Bucharest: https://luma.com/heo9iscr

Download latest industry guide on: "B2B Marketing Challenges in 2026" The world of B2B marketing is evolving really fast. From AI-powered personalisation to human-centric storytelling, 2026 demands marketers who can balance data, creativity, and efficiency under tighter budgets. Here’s what’s redefining success: B2B to B2H: Human-first storytelling builds trust beyond transactions. AI + Analytics: Smarter, predictive marketing that still feels human. Strategic Partnerships: Agencies act as growth allies, not vendors. ROI & Agility: “Doing more with less” is the new normal. B2B marketers must become strategists, creatives, and technologists — all at once. Read this to discover how leading brands are adapting, scaling, and thriving in this new era of intelligent marketing. #B2BMarketing #MarketingStrategy #DigitalTransformation #AIinMarketing #EtherUX #2026Trends

Amongst other things, "doing more with less", is absolutely critical for marketers today. Technology advancements - AI tools, etc. are all geared towards the same concept. Perhaps "Marketing Engineer" makes more sense than Marketing Manager. #AI #MarketingIn2026 #MarketingEngineer

Download latest industry guide on: "B2B Marketing Challenges in 2026" The world of B2B marketing is evolving really fast. From AI-powered personalisation to human-centric storytelling, 2026 demands marketers who can balance data, creativity, and efficiency under tighter budgets. Here’s what’s redefining success: B2B to B2H: Human-first storytelling builds trust beyond transactions. AI + Analytics: Smarter, predictive marketing that still feels human. Strategic Partnerships: Agencies act as growth allies, not vendors. ROI & Agility: “Doing more with less” is the new normal. B2B marketers must become strategists, creatives, and technologists — all at once. Read this to discover how leading brands are adapting, scaling, and thriving in this new era of intelligent marketing. #B2BMarketing #MarketingStrategy #DigitalTransformation #AIinMarketing #EtherUX #2026Trends

Most B2B marketers know their funnel is broken. But few are building what comes next. 💥 For the last year, I’ve been helping B2B brands rethink everything from lead scoring to GTM orchestration. ☠️ This is the first of a new series where I’ll share: ✅ What’s replacing the traditional funnel ✅ How AI and Agents are changing marketing roles ✅ Real-world strategies to build signal-based systems that scale The days of gated PDFs and MQL targets are over. It’s time for a new playbook. 👉 Follow me for frameworks, GTM models, and agent-powered tactics that actually work in today’s B2B environment. Curious? DM me or comment below — happy to chat further. #b2bmarketing #marketingautomation #abm #aib2bmarketing #marketingfunnel