Our EVP of Video Investments, Sean Kalub, sat down with The Current to share insights on the evolving upfront landscape and what's ahead for advertisers. See below for the full Q&A 💬💡 #upfronts #advertising #CTV
As upfront season is shaking out before the commitments activate in the fall, we spoke with Sean Kalub, Havas Edge executive vice president of video investments. Kalub targeted a strong scatter market, advertisers’ wait-and-see investment approach and Nielsen moving away from panel-only measurement as three major industry talking points. #upfronts #advertising #streaming
Director of Growth & Real Estate Investor
2moLet's go Sean!