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New Report Drop: The Havas Labs 2025 Aussie Futures study is here. After years of fires, floods, pandemics and political whiplash, Australians aren’t just adapting — they’re resetting. At Havas Labs, we wanted to understand how people are reshaping their hopes, their decisions, and their relationship with brands. So, we partnered with YouGov to explore what the future looks like through the eyes of Australians nationwide. What we found was striking: the old playbook of demographics and generational comparisons no longer cuts it. We’ve entered the era of Me-ship —where people are taking personal ownership of their future, their finances, and their fulfilment. That’s why we built a new segmentation model. Not by age, income or postcode— but by life outlook. The report reveals six future-facing segments grounded in Australians’ lived realities, from Support Seekers to Caring Connectors, Progress Pioneers to Status Seekers. Each one tells a deeper story about what people really need in 2025 and beyond — and how brands can connect in more meaningful, human ways. If you're in strategy, marketing, or leadership — and you want to build a brand that resonates in this new era — this is for you. Interested? Read on here and request the report: https://lnkd.in/g4W85-Pm HAVAS Red AU Havas Media Network Australia H/Advisors APA One Green Bean