Transcript

We're asking today's boldest leaders to sit down and pour a glass as we talk about the conversations that are truly changing the game. I'm Brian O'Toole, and I'm joined by Kayla Green, CMO of Athos. Kayla, what is an unfiltered truth about marketing and women sports and woman's sports at large? The most unfiltered truth is the reality is you have to be at real time when you're telling the stories. 24 hours later, you've lost someone. The way of the Internet, the way of social media, the way we're consuming stories. It has to be immediate. Decision making is so easy and simple because we're all completely aligned on what we want to do and why we're here. The athlete seemed to be at the the heart and ethos of what Athos is. Talk to me about not only how you help tell their stories as a CMO, but sort of what their involvement means to the league. Yeah, well, they're involvement is everything. So the way that we've looked at sport and I think the way that I've always looked at my career as a marketer is that the athletes always have to be the North Star and the fans are a compass. And as long as we focus on those two points. You'll always get it right and so for us, the stories that we tell will always be about the athlete, whether it is the superstar on the track or the game changer OG's of the sport. And we're also telling the stories about those rising stars in the sport as well. To watch that journey is really incredible and that is so important for us. You have a big year ahead. What are you excited to pour into next? This is the first year we're actually bringing field events to Athos because it's not just track, it's track and field. I'm super excited about that. And then we also just announced that Athos will become an official league next year, team based. So we're really excited about what that will uncover. I am so excited for the future of the league and this has been an incredible conversation. Thank you so much for sharing your time and insight. Cheers. Cheers to you.