🔎 Search has evolved from link-based SEO to AI-mediated discovery. For intel, check out Omnicom Media Group's latest report, Generative Engine Optimization: The New Paradigm for Discovery in the GenAI Era, which reveals how consumer behavior is shifting and how marketers can ensure their brands remain discoverable in the age of AI-driven search. 65% of consumers trust AI overviews as their go-to for answers. Check out OMG’s roadmap for visibility in the GenAI world and to learn the 4Cs of GEO: Consumers, Content, Code & Credibility. https://bit.ly/3Wlt0F1