OpenAI's ChatGPT now allows product purchases: Opportunities and challenges for affiliates

You know what’s wild? People will soon buy directly inside ChatGPT — no website, no cart, no checkout page. Just: “Show me blue sneakers under $80.” “Buy.” Boom. Sale done. Right inside the chat. So… what happens to SEO now? 👇 ⚡️ Here’s the truth: Traffic won’t matter as much. Because the new “search engine” doesn’t send traffic — it sends buyers. If your store isn’t optimized for ChatGPT’s product feed — you’ll be invisible. No schema. No rich data. No reviews. ➡️ No visibility. 💡 The new SEO is not about ranking. It’s about being chosen by AI. AI will pick a handful of products to show — and if you’re not there, you don’t exist. So while everyone’s still chasing backlinks and keywords, the smart retailers are already: ✅ Structuring their product data. ✅ Writing conversational descriptions (“best gift for winter lovers”). ✅ Collecting reviews like gold. 🛒 The shift: Old SEO: Get clicks. New SEO: Get selected. This is your wake-up call if you run a store, Etsy shop, or eCommerce site ChatGPT won’t just talk to your customers — it will sell to them. The question is: Will it sell your product or your competitor’s? ➡️ Want to see if your store is ready for AI-powered shopping? DM me — I’ll do a quick audit and show you what’s missing. #SEO #AISEO

🛍️ Next-Gen Shopping: OpenAI Introduces Shopping to ChatGPT! We can now seamlessly purchase products within ChatGPT, beginning with Etsy and expanding to include over a million Shopify merchants. Key Features: - ChatGPT shows organic, non-sponsored product listings - Checkout without leaving chat - Merchants retain control over payments and fulfillment - Payment is handled through the merchant’s system (Stripe-powered) - Built on the open-source Agentic Commerce Protocol, enabling others to innovate on top of it - If you have a Shopify store, as long as it’s active and compliant with standard requirements, your products will automatically be eligible to sell on ChatGPT ‼️ Right now, availability is limited to the U.S., and you’ll need a ChatGPT Plus or Enterprise account with plugins enabled. Is this a mere integration of SEO into AI, or does it signify a revolutionary AI-driven shopping experience? Source: https://lnkd.in/dFp8HMjJ

Here is how the AI tokens and infrastructure bill is paid. Prediction? ChatGPT starts looking more like the search engines we already know. “U.S. ChatGPT Plus, Pro, and Free users can now buy directly from U.S. Etsy sellers right in chat, with over a million Shopify merchants, like Glossier, SKIMS, Spanx and Vuori, coming soon. Today, Instant Checkout supports single-item purchases. Next, we’ll add multi-item carts and expand merchants and regions.” Paid placements, in part the reason why people flocked to the clean functional interface from Search engines. ChatGPT inevitably needs to be the same, a clip from your cart total.

Friends, hold onto your wallets! The future of online shopping is here, and it's conversational. 💬 OpenAI is taking the first steps toward agentic commerce with "Instant Checkout" in ChatGPT, a new way for people and AI to shop together. Powered by the new, open-source Agentic Commerce Protocol co-developed with Stripe, this feature lets users buy products directly within a conversation. It's launching now for U.S. ChatGPT users with U.S. Etsy sellers, and will soon include over a million Shopify merchants like Glossier, Inc., SKIMS, and Vuori. So, what does this mean for the future of e-commerce? 🔹 A New Conversational Storefront: Brands can now connect with over 700 million weekly ChatGPT users right at their point of discovery. When a user asks, "gifts for a gardening lover," your product could be the answer — and the purchase. 🔹 From Chat to Checkout in Taps: The path to purchase is radically simplified. Users can discover a product, confirm their details, and pay without ever leaving the chat, which could significantly boost conversion rates. 🔹 Brands Remain in Control: Merchants use their existing systems for orders, payments, and fulfilment. You remain the merchant of record and own the customer relationship, from returns to support. ChatGPT simply acts as the user's secure AI agent. 🔹 Discovery is Organic, Not Paid: Product results are ranked purely on relevance to the user's query. This creates a new frontier for marketers focused on optimizing product data for conversational AI, rather than just traditional SEO. This isn't just about a "buy" button. It's the foundation for a new era of agentic commerce, where AI doesn't just help you find what to buy — it helps you buy it. PS: This is just the beginning 😳 #AI #Ecommerce #DTC #Marketing #ChatGPT #Stripe #AgenticCommerce #FutureOfRetail https://lnkd.in/dQ-g4y77

Announcement: ChatGPT Launches Shopping Feature for US Users 💥 OpenAI has introduced shopping capabilities in ChatGPT for users in the United States. This marks the company's first step into agentic commerce — where AI doesn't just provide information but actively guides users from product discovery to checkout. For marketers and sellers, this creates a fundamentally new channel that bypasses traditional search engines and funnels customers directly to purchase decisions. Though still in early stages, ChatGPT is already influencing how millions of people discover and buy products. Brands and e-commerce businesses now need to consider optimizing for AI-driven discovery alongside their existing SEO and marketplace strategies. 💯 This shift could reshape customer acquisition, making presence in AI recommendations as critical as ranking on Google or Amazon. Learn more: https://lnkd.in/e6RVTwpr

Yesterday, OpenAI launched “Buy it in ChatGPT” – currently only available in the US, but most likely coming to other regions soon. 👉 Full article: https://lnkd.in/d9xWbxVz For those who don’t want to read the entire piece, here’s the short summary: OpenAI introduces “Buy it in ChatGPT” – allowing users to purchase products directly within the chat. It’s built on the Agentic Commerce Protocol, developed with Stripe. What this means for merchants: • A brand-new sales channel with millions of potential customers • Seamless checkout inside ChatGPT → higher conversions • Easy integration, especially with Stripe • Full control over shipping, support & customer data • Fair visibility (no ranking bias) • Transaction-based fees Currently available in the US, starting with single-item purchases – more regions & features to follow.

It's here. ChatGPT helps you find new products and you can now buy them directly in the chat. "For sellers, it’s a new way to reach hundreds of millions of people while keeping full control of their payments, systems, and customer relationships." How can something feel so exhilarating, yet so terrifying at the same time? With over 700M people using the platform daily, there's no denying how LLMs are reshaping not only discovery and purchase of products, but ultimately how we experience life. In fact, I just used ChatGPT to plan a trip to Lisbon when I landed at the Lisbon airport. Within 15 minutes of arriving in a new city, it mapped out an entire itinerary against my parameters, funneling me towards a slew of new businesses. What used to take hours of sifting through information is now effortless and lightning fast. Convenient for the customer, but, what happens to a brand in this new world? If OpenAI uses internal user signals to drive which products are surfaced, that's giving OpenAI control over discoverability. Will brand be fighting for visibility in the rankings like they do on Google search? Will brands have access to data like click-throughs, impressions, conversion funnels, and comparisons? Or will OpenAI limit or control access to it? If customers start their shopping journey inside ChatGPT and don't visit your site, will brands become dependent on OpenAI’s rules and visibility? I’m obsessed with the New Balance Foam X 860 V14 running shoes. I didn’t find them through TikTok, on the New Balance site or through Perplexity. I randomly saw them on some guy finishing his run with a lululemon run club outside one of their stores. I have a story attached to them. Despite me not buying lululemon shoes, the New Balance shoes are now associated with their community by default. This signals to me that every brand risks becoming just another result and another commodity without the stories or meaning attached to what you buy. Brands still need to own the feeling. Do you think these LLM marketplaces just another channel in the mix? Or is this the future of discovery and buying? #AI #GenerativeAI #AIMarketing #BrandCommunity #Cyphr https://lnkd.in/eymZNDV6

I've been talking about purchasing directly within ChatGPT for months and it has finally arrived. Now more than ever, companies need to understand their representation and presence within chatbots. Presence Score is our way of measuring the new SEO - GEO. OpenAI just took a massive step into agentic commerce with the launch of "Instant Checkout" in ChatGPT! 🤯 This new feature, powered by the open-sourced Agentic Commerce Protocol (co-developed with Stripe), allows users to go from discovery to purchase in a few taps, all without leaving the chat. It essentially turns ChatGPT into a secure, AI-powered personal shopper. Starting with U.S. Etsy sellers and soon expanding to major Shopify merchants, this is a game-changer for how we interact with brands online. What do you think—is the era of the AI-facilitated purchase officially here? Read the full details: https://lnkd.in/eREM-j5W #AI #Ecommerce #ChatGPT #OpenAI #AgenticCommerce #FutureOfShopping #Further #PresenceScore

OpenAI has announced a significant new feature: the ability to browse, compare, and even purchase products directly within ChatGPT. Currently, it’s only rolling out in the US. But it raises a big question for the rest of us. If consumers start and finish their buying journey in ChatGPT, what does that mean for businesses that currently rely on organic Google traffic, SEO, and traditional search visibility? Rather than replacing SEO, this could mark the next stage in its evolution. Search has always adapted, from directories to Google, to mobile, to voice, and now to AI-driven platforms. The principles of visibility and trust remain, even if the channels change. One area that is likely to grow in importance is schema markup. Ensuring your website content is structured and machine-readable will be crucial if you want ChatGPT and similar AI platforms to surface your products or services in the proper context effectively. What specific strategies can businesses implement to optimise for AI-driven shopping features? How might the shift to AI-powered platforms impact traditional e-commerce models? Will the integration of AI shopping change consumer behaviour in ways that differ from organic search? Find out more on the latest news here: https://lnkd.in/eWKZAykm

🟥 OpenAI's "Buy It in ChatGPT": A Revenue Experiment, Not an Agentic Revolution I'm seeing news about OpenAI's latest feature, "Buy It in ChatGPT," which integrates shopping links directly into conversations. While many see this as a huge leap into commerce, I view it as a critical and necessary revenue experiment—one that still falls short of the truly transformative, agent-led future. 🟢 The Reality Check: OpenAI needs to show ROI, and adding a simple affiliate or shopping link is the most immediate way to monetize their enormous, high-intent user base. 🟢 What this is: This is akin to the affiliate links found on Instagram, or simple product links returned in a Google search. It’s a great way to generate revenue (and I wish them the best!), but it's a very traditional e-commerce model overlaid onto a modern conversational interface. 🟢 What this is NOT: This is not the "website-less world" of transactional agents we've been discussing. The true agentic future involves an AI that can autonomously find the product you want, negotiate the best price, handle the transaction, and manage the delivery—all without you needing to click an external link, land on a merchant site, or navigate a cart. 🟢The Strategic Gap: The "Buy It" feature still requires the user to leave the chat, click a link, and complete the purchase in a separate, conventional browser window. The real game changer will be when the agent owns the entire process end-to-end. This experiment is a vital step toward monetization, but it reminds us that the journey from an intelligent assistant to an autonomous economic agent is long, complex, and still governed by the need for secure, governed orchestration—the very thing platforms like Nintex (as we discussed) are positioning themselves to solve. Is the future of commerce still link-driven, or do you believe companies will move fast to allow full, in-chat transactional autonomy? How long until our agents are allowed to spend money on our behalf? #OpenAI #ChatGPT #AgenticCommerce #Ecommerce #AIRevenue #DigitalTransformation Read more https://lnkd.in/emT4ZtmU