Meet Maximus Jenkins, Creative Producer at Ratava and Kaleb Manske, Ratava’s Creative Director. Their goal is to help clients create more effective video for marketing, sales, and events without the cost, reshoots, and scheduling chaos of traditional production. 𝐓𝐡𝐞 𝐛𝐞𝐟𝐨𝐫𝐞: long shoot days, limited access to executives and talent, slow post, missed moments. 𝐖𝐡𝐚𝐭 𝐜𝐡𝐚𝐧𝐠𝐞𝐝 𝐰𝐢𝐭𝐡 𝐇𝐞𝐲𝐆𝐞𝐧: • Produce interview-style and scripted videos in a single day instead of weeks. • Reuse digital avatars for future content without calling the crew back. • Localize for new markets instantly with natural voice, emotion, and lip sync. • Scale social, web, and event content from one master script. 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐬𝐚𝐲: “Coming from the documentary space, it's hard to get people to say the right things. You have to ask specific questions to try to guide the responses. HeyGen allows you to get that response the first try, so we can have our clients say exactly what they want to say without having to do take after, take after take.” — Maximus Jenkins, Creative Producer, Ratava “The world of AI is very scary right now, and I believe that's just because people don't really understand how it works. So for someone who is afraid to take that leap, I encourage you to because you're not going to discover how this world of AI works unless you experiment with it.” — Kaleb Manske, Creative Director, Ratava The result is more stories shipped, in more languages, with less friction. Creative teams keep pace with the moment. And clients get the message out while it still matters. 𝐖𝐚𝐭𝐜𝐡 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐬𝐭𝐨𝐫𝐲: https://lnkd.in/gumXgMwh New customer story every Thursday. Follow to catch the next one.
Nice content, is a great way to understand the power of the platform.
Great interview. Thanks!