H&M Group’s Post

ARKET and Barbour present a limited capsule collection.     Co-designed between Stockholm and South Shields — the birthplace of the Barbour brand — the layered autumn collection is inspired by the shared experience of British and Nordic weather and a mutual passion for the outdoors.     “The idea was to honour the rhythms and environments of the North, and this collaboration felt natural from the beginning. We share a commitment to craftsmanship and timeless design and wanted to create something that resonates with both our identities – combining Barbour’s heritage designs with our modern-day essentials and functional Nordic aesthetic”, says Ella Soccorsi, Head of Design & Creative, ARKET.    At the core of the collaboration are new interpretations of Barbour’s classic wax jackets, paired with insulating layers, accessories and selected ARKET staples updated with materials and details drawn from the Barbour archive.    The collection is available in stores and online starting 16 October. https://www.arket.com Read more: https://lnkd.in/d6dM-RgM #hmgroup #ARKET