Hope&Glory PR’s Post

Three weeks attending sport conferences ended last week, including Sport Industry Group x The Rise of Women's Sport, Leaders in Sport and International Sports Convention x Brand and Sponsorship Summit/Women's Sport Summit. Each imparted plenty of inspiration and knowledge to take back to Hope&Glory PR. Here are some of the most interesting facts and stats we took away (and some poor photography skills on show): 💸 🤑 Women’s sport = Spending power - We heard that the most revenue made by Arsenal on matchday last season, in the club shop, was during a women’s game. This demonstrates the purchase power of women’s football fans and the opportunity for brands to reap short- and long-term rewards 📺 Standalone women’s sport spaces - Whether through the WSL YouTube channel or BBC Women’s Football TikTok, generating content- with its own dedicated space = success. Talking of which, is the 11.30pm WSL Football show time on a Sunday the most inclusive time? 🌍 ⚽ FIFA World Cup – Three host nations all have different football maturity levels. From Mexico (football is religion), USA (football is growing fast), to Canada (opportunity for growth), it will be interesting to see the different ways agencies, brands and sponsors approach fans on the ground 🤑 The value of an ‘Eyeball’ - “Women will control 75% of global discretionary spending by 2030 and lead the majority (85%) of household purchasing decisions.” Rightly, the question was posed whether the value of a women’s sport fans ‘eyeball’ should be higher because of their spending power? If so, this should be taken into consideration when measuring the impact of women’s sport and sport as a whole 🤯 The future of sport broadcasting – TikTok leaders spoke of their futuristic belief that athletes will eventually stream their own games on personal social channels - e.g. "pay to watch Jack Grealish play on a Saturday via his TikTok.” Watch this space!   🎮 🏋 ⛹♀️ Amplify the athletes’ platform – Brands and clubs need to be giving athletes the tools to grow their own brands through storytelling and content, to benefit the overall game… Check out what Shaneil Patel and the team at Tottenham do on their TikTok, acting like a creator to show up everyday, jump on trends and humanise the players and club   💎 ⚽ Sport x lifestyle crossover – Whether it’s music, fashion or beauty - sport, culture and lifestyle now come hand in hand. Jewellery brand D.LOUISE sparked some interesting considerations with their approach to sport and their new partnership with Chelsea Women’s. Keep an eye on the jewellery industry and whether it follows in the path of fashion and music, when crossing into sport   ❌ ✅ And finally, the words ‘Authentic’ should be banned, ‘Aspiration’ should be considered and ‘Fan Enhancement’ is the new ‘Fan Engagement’ - delivering unrivalled opportunities and moments to enhance the fan experience, driving fan love as a result