Chaos meets order at Milan Fashion Week. Don’t miss the Paradox — the BOSS Spring/Summer 26 Fashion Show on September 25. AI artist and creative director Joann is one of four digital artists BOSS collaborated with to create dynamic storytelling in the digital space, generating pretzels in fantastical forms. #BeYourOwnBOSS
Mercury based pretzel‽ Delicious.
I'm curious to see it, because I'm still sure that behind AI are only zeroes and ones, but behind human creators there is the whole universe.
Love this!!
Interesting and marvelous work
Amazing 👏
Super excited for tomorrow’s BOSS Spring/Summer 2026 show! 🖤🤎🤍
Fascinating to see AI and creativity intersecting in fashion storytelling! BOSS is setting a great example of how retail and brands can embrace digital innovation to engage audiences in fresh, memorable ways. Truly inspiring for anyone looking at the future of retail and experiential marketing.
VP Global Customer Engagement | Driving CRM, Loyalty, Customer Marketing, Personalization & Omnichannel CX | HUGO BOSS | adidas | LATAM Airlines | Accenture
3wI’m equally hungry and curious…