Europe’s digital ad market hit €118.9B in 2024—up 16%. But growth isn’t the full story. Retail Media (+22.2%) and Video (+24.5%) are pushing boundaries. Programmatic’s back. Social keeps climbing. But marketers on the ground are still juggling fragmented standards, tight budgets, and data compliance fatigue. Our 2024 AdEx Benchmark Report, made by our Chief Economist Dr. Daniel Knapp gives you both the macro and micro view—investment trends, local snapshots, and new focus areas like Retail Media. 📥 Read it here →https://lnkd.in/eQpKZWUc
