IMG’s Post

Sport’s greatest power has always been connection, but the way we build it is changing fast. At #LeadersWeek London, some of the most influential voices in sport, media, and entertainment shared how authenticity, inclusion, and innovation are shaping fan engagement. We have reflected on their insights, from rethinking fandom to the enduring value of live sport, to explore what’s driving the next era of sports engagement. Learn more about what’s driving the next era of sports engagement: https://bit.ly/42wH7Lo