How do brands like Kellanova scale visual content without losing brand control? From local taste preferences or dietary restrictions to strict labelling rules, global brands face a unique set of challenges in every market. Grip encodes their brand’s art direction so every asset looks like it was created by one team, no matter the market or variation. Want to see it in practice? Learn how Grip automates visual content production at enterprise scale here: https://lnkd.in/eRmxYWTP
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Is global marketing the enemy of local relevance? For many brands, global campaigns often fall flat when they don’t reflect the culture, humor, or habits of local markets. The result? Content that feels generic and misses the mark. But it doesn’t have to be a trade-off. Brands can scale visual content production and give local teams the controlled flexibility to adapt for cultural relevance. Without losing brand consistency. See their stories here. 👉 https://lnkd.in/ekJKc6ET
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When you let people create with your brand, magic happens ✨ A simple platform turned every fan into a designer - lowering the barrier to creativity and multiplying user-generated content. The result? Every piece carried the brand’s identity while making consumers feel like co-owners of the story. Takeaway: If your users can co-create, they’ll co-own your narrative. #GarageSpills #GarageOnTrend #GarageCollective #BrandStrategy #ConsumerEngagement #CoCreation #MarketingPlaybook #BrandGrowth #StorytellingThatScales
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While some retailers are still debating whether AI imagery "looks real enough," companies like Dovetail Furniture are already implementing their second generation of AI-powered workflows. Join us next week as Marco Mazzoni (Director of Technology) and Daniel Menendez (Marketing Specialist) from Dovetail Furniture share: → How they transitioned from traditional photography to AI → The business impact they've measured → How they maintain brand consistency at scale → Their integration of Presti's latest capabilities Plus: First look at Presti 2.0 👀 Thank you Furniture Today for hosting!
🚀 The future of visual content is here. Join Presti (YC S24) 2.0 on September 30 to discover how brands can create on-brand visuals faster, with full creative freedom and adaptability across styles and seasons. Don’t miss this exclusive session — register now: https://rebrand.ly/13eiik6
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Cliché and generic messaging reduces impact. Messages should be original, audience-focused, and relevant. Tailored content resonates more with potential customers. This strengthens brand perception. #MarketingMessage #BrandCommunication
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Ever wonder how creators achieve that next-level visual texture? It's a testament to the dedication of artists who are constantly pushing boundaries to make their work stand out. The relentless pursuit of innovation—spending countless hours to achieve an ‘insane’ aesthetic—highlights the commitment behind visually captivating content. It's a reminder that artistry often lies in the details. What are the subtle elements that you believe elevate content, and how do you incorporate them into your own work? Curious to hear your thoughts! #CreativeProcess #VisualStorytelling #ArtisticInnovation #ContentCreation #DigitalArt #AttentionToDetail
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Want to avoid sounding robotic with your AI-generated content? Start with a clear persona. Who are you talking to? What tone fits your brand? This clarity leads to ideas that truly resonate. https://lnkd.in/e5pb--FT
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Want to create better content? Spend more time on pre-production. It’s the stage where ideas are refined, teams gain clarity, and the foundation for execution is set. Skip it, and you pay for it later with: Endless revisions Confused direction Rushed creative But when you get it right, everything else gets easier: ✔ Faster timelines ✔ Smoother edits ✔ Content that feels intentional Pre-production might feel slow, but it’s what makes everything else move faster.
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Once upon a time, content was judged by production value. Now? It’s judged by watch time. The shift has changed everything for brands. 👉 You don’t win with the glossiest shot anymore. 👉 You win by holding attention longer than everyone else. That’s why platform-first creative matters more than ever. You can spend big on a campaign, but if it doesn’t feel native to the platform, it won’t perform. We’ve seen it time and again across campaigns: creative that feels natural consistently outperforms creative that feels perfect. So here’s the real question, would you rather look polished, or get watched? 👀
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🟡 Why Gen Z Marketing Needs New Visuals Gen Z grew up in a world of endless scrolling, instant content, and bold creativity. Traditional visuals no longer capture their attention they crave authenticity, interactivity, and design that speaks their language. 📱 Brands that adapt their visual identity will win loyalty. Those that don’t risk being left behind. 📖 Read the full article: https://lnkd.in/eRquGtJM #Ecastica #GenZMarketing #VisualTrends #DigitalMarketing #BrandStrategy #EcasticaAdvertising
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