IAS's Emma Jowett on AI and KPIs at DMEXCO

Today Emma Jowett took to the stage as part of this panel to discuss transparency and data in ad tech - exploring how it is changing in the era of AI and automation, and how measurement signals, through the right orchestration, can now lead to outcomes through optimisation. An interesting conversation with views from across the industry spectrum.

Day 1 & 2 at #DMEXCO25 have made it clear: the conversations may be smaller in scale, but they’re bigger in impact. DMEXCO is becoming a more streamlined platform where the right players gather for meaningful conversations. Johan Petersson from Brand Metrics and James Macdonald from Limelight Inc. share why. 👉 Have a look at Digiday: https://lnkd.in/eFUCnmTR Elizabeth Smith from Particular Audience, James Lovelace from Revving and Bianca Boons from Brand Metrics all highlighted how conversations in DMEXCO have been turning to payments and transaction data as the next big signal in a post-cookie world alongside AI, retail media, and a renewed push for interoperability. 👉 Have a look at Performance Marketing World: https://lnkd.in/d27PUHy6 Particular Audience's James Taylor offered predictions on what’s next: AI, identity, and retail media will dominate, but the industry must balance bold innovation with ethics and responsibility. 👉 Have a look at Mediashotz for the full Adtech Tarot interview: https://lnkd.in/dfKfYPtb #TheDigitalVoice #Adtech #DMEXCO #IndustryEvent #Comments #VideoInterview #B2B #PRAgency DMEXCO - Digital Marketing Expo & Conference

At #DMEXCO2025, the “Turn Data into Beauty” masterclass with Douglas, BÖRLIND and IBM iX DACH showed what happens when accessibility meets intelligence in digital commerce. DOUGLAS Marketing Solutions’ new retail media self-service platform proves that: •⁠ ⁠Accessibility is empowerment – campaigns can be launched in minutes, opening the field for brands of all sizes. •⁠ ⁠⁠First-party data is the differentiator – enabling real-time adjustments, smarter spend and customer-centric personalisation. •⁠ ⁠⁠Performance and awareness are no longer a trade-off – both can be achieved within one integrated setup. The case of ANNEMARIE BÖRLIND was striking: leveraging the platform, they boosted conversion rates from 7% to 47%. Flexibility, transparency and control turned constraints into growth. The big lesson: Retail media success isn’t about bigger budgets – it’s about smarter systems, disciplined setup and the mindset to test, learn and adapt. We are moving toward a retail media world that is more democratic, data-driven and outcome-oriented. Those who embrace it will not just buy impressions – they’ll build lasting brand impact. Many thanks for the great moderation Lysander Fuchs and for joining this inspiring panel Dirk Kamphaus, Christopher Hauschild & Saniya Plenkmann! #DMEXCO2025 #RetailMedia #DigitalCommerce #FirstPartyData #MarketingInnovation

Between AI tools like GXO IQ, data aggregation and analysis, and tailor-fit automation at each site, the innovation that's happening at GXO is completely reimagining the infrastructure of logistics. When we held our 2025 Innovation Tour in Germany a few weeks ago, three of my colleagues got on stage and shared the methods behind our tech-centric strategy. They knew not everyone could attend, so they pulled together the highlights of their presentations into a quick read. It's absolutely worth checking out ➡️ https://lnkd.in/emX6Kv9m

📑POSITION PAPER ⚙️ CECIMO, representing the European manufacturing technology industry, supports the European Commission’s Omnibus IV initiative to streamline the Single Market through enhanced #digitalisation and alignment of compliance procedures. The shift from paper-based to digital obligations, the simplification of administrative processes, and the encouragement of digital interactions between businesses and public authorities are all welcome steps that promise to reduce bureaucracy, save time, and improve transparency. Read more and access the full position paper here 👉 https://lnkd.in/em298BRD

As Sayari's Chief Product and Technology Officer, Chris Brazdziunas, says, “By integrating SESAMm's real-time, #AI-driven insights, we're empowering our clients to proactively identify and mitigate hidden risks on a global scale, fundamentally changing the way they approach due diligence and supply chain transparency.” Learn more about how we’re transforming traditional #ESG and #supplychain monitoring on our website: https://lnkd.in/gxxEri3U

Excited to share insights from Todd Florence, CIO at Estes Express Lines! In this guest post, he dives into how data and innovation are helping them streamline operations and improve the employee experience. Proud to see Samsara’s technology playing a role in their success! Read more here: https://lnkd.in/etSTZtCv 

Stockpile Reports has released the report, “Three Key Themes We Heard at AggNexus.” The AggNexus Digital Innovation Conference was sponsored by Rock Products parent company SEMCO Publishing. Here are the conclusions: Learn more: https://loom.ly/ZKILQV4 #AggNexus2025

Excellent panel discussion at dmexco yesterday on personalization and the value of data. It was a pleasure to share the stage with Steffen Bax, Dr. Bernd Fauser, and Carsten Rasner. Thank you Carsten for expertly leading us throught the conversation :-) Data and personalization are key differentiators, driving relevance for our customers and ensuring our content and services truly resonate. This superior customer experience sets us apart. Importantly, over 80% of our customers are requesting increased personalization, demonstrating their desire for relevance and their trust in our ability to deliver it. Key Callout: Personalization in journalism is fundamentally different. Unlike other use cases, tailoring content isn't the goal. The core mission – more important than ever – is to broaden perspectives and inform. #dmexco #personalization #data #OTTO #OTTOAdvertising

We’re honoured to be speaking at the #CascaleAnnualMeeting, Cascale's flagship event in Hong Kong, where the industry comes together to co-create solutions and drive responsible business forward. Our Quality & Group Compliance Lead, Nilanthi Wijegunawardena, joined the conversation “From Proprietary to Practical: Aligning Around the Higg Index Tools” alongside brand members who manage their reporting using only the Higg Index. The session highlighted best practices and showed how a single, standardised system like Higg can reduce burden, improve efficiency, and create a more positive, streamlined approach for manufacturers. #CascaleAM2025  #AnnualMeeting2025 #HiggIndex #CascaleEvents